J Music Co., a music production company created by Niezi. Always connected to music, Niezi began studying guitar when he was five years old, at age of 10 he began composing his first pop songs. Still studying, learned musical theory of genres ranging from Bossa Nova to Electronic Music, and other instruments. In 2009, became a jinglewriter and songwriter. At the age of 24 he founded a record label called Lucky Alpaca Entertainment, producing different styles of bands and musical genres, including his own samba-rock debut single.