This is an upbeat, energetic and rootsy blues song to add excitement to an everyday commercial.
Relating to the viewer can be effectively accomplished by poking fun at the ‘rat race’ element of life, work, and hectic schedules.
This is the sound of waking up early, try to get 10 things done at once with the kids, getting to work and before you know it the day’s over and it’s on to the next.
There’s also an element of British humour in the more bombastic sections once the horns come in, a la Benny Hill etc…
This also works as a musical background for a frantic montage scene. Picture everyone running around trying to get to work.