This is a snazzy shopping song, the kind that brings memories of television clearance ads, and it sounds zippy, smart, and fun to grab your attention but not overwhelm the viewer. As soon as you hear it, you think sales, deals, weekend clearance at a furniture store or mall that you’d like to take advantage of.
This is also a bit of a throwback to early advertising in the 50s. The now stereotype-charicature ‘50s American Family’ idea was invented then and the music was very much like this song, using a jazzy style with pizzicato strings. Vibraphone and mallets are more of a 60s advertising device, and they’re here too.
As another idea, the bossa nova influence here also lends some usefulness towards an elevator music sound, or muzak. Not at all as boring or intentionally cheesy as elevator music, it functions as hold music for a company phone system, or great background music that still needs some pizazz.