This hits home those delicate, precious moments that seem to disarm all the stress and business life can throw at us. I think we all can remember certain memories and nice surprises that really hit home when you least expect it. That combination of surprise, focus, and honesty is pretty much the essence of effective communication and advertising.
This song tries to tone down the frantic emotion of a long day, and let you say what you want to without seeming like all the other whiz-bang loud ads out there. The bridge still comes up with some unexpected energy; it’s not a lullaby after all. Pleasant surprises and light moments that charm. It’s all we can hope for sometimes.