Demonstrate how your product is made step-by-step with this music track!
People are always curious and love watching ‘How It’s Made’ videos, and this is the perfect soundtrack. Do you make your products in a factory? Is there an assembly line? Handcrafted in various places? Maybe you make everything yourself, and you have footage you want to edit together in a compelling way.
Apple has made popular assembly videos for their products, and in the information age of transparency and curiosity, companies can further brand themselves and add intrigue by revealing certain stages of their product manufacturing. It helps to demonstrate (and prove) that you make a solid product or produce locally etc..
What we’ve learned working with clients on branding, is that the music sets the tone for the narrative.
This particular song is suited for the step-by-step process, for assembly lines, for machine work. It loops and builds along, but uses organic instruments to lend a human feel to more artificial visuals.