Simple, driving guitar has been a staple in modern advertising music. It’s a familiar sound that immediately connects with the audience, so it’s useful in industries that sometimes feel disconnected from the average person. By starting out subtly and not aggressively, the music has a way of disarming topics that can shut the viewer down at first glance. Finance companies and banks that want to talk about rates, mortgages and loans would do well with familiar music like this.
Visually, this music alludes to average people out for a good time after work, kids playing in the street, a family enjoying themselves at dinner, neighbourhood sports, and anything that is accessible and everyday.
Companies like Apple have had tremendously successful marketing campaigns using simple acoustic music with simple and modern visuals depicting their products.
This song builds as it goes, reaching a peak at the end designed to hit home your message with a positive, upbeat driving feel with both acoustic and electric guitar, and the familiar claps that everyone’s using these days.
As marketers, we’re trying to persuade people that this product is for everyone, and this music says just that. Simple, and from the heart.