Hi all, I’ve been a Audio Jungle author since the end of August. I’ve made a few sales which is encouraging considering the limit of material I have and exposure on the site. After observing other peoples pages I find a few sales are common with everyone. However doing the math on the most popular genre, which appears to be corporate, it seems that every 100 uploads, by date, 2 sales are made on average (this is total uploads by all authors). If you search by sales, which I believe most buyers conduct their search, you find authors who have sales over the hundreds, sometimes thousands, of a particular song dominate the “by date” search as well. This reinforces my theory of people mostly searching “by sale” only. I’m not complaining. If I were running the website I would set it up the same way. I, however would like suggestions on how to improve sales against the obvious odds. The thing about AJ is I really haven’t heard anything bad. Pretty much anyones ukulele whistle song with a music box melody is a contender to be a top seller. My biggest questions to any top sellers is this: Did most of the sells for a popular item happen at once and then cool off suddenly as it got buried under new uploads? And, is there a particular time and frequency in which you upload new material for the best exposure? Thanks to all!
Well, one way you can boost potential sales is to advertise your sounds outside of Audiojungle. Another is to join the Envato Community Skype Chat. Having a circle of friends and potential partners can help as well.
For corporate motivational tracks… yes! I find that those have their honeymoon period then after that they get buried. As for all my other categories I’d say no… especially if the song is particularly good then it will keep having repeat sales well after it’s initial release.
Sometimes I write a song then it randomly sells months and months after. You never know. As for corporate tracks I normally find they do a little bit better if the upload lands at the beginning of the business week but even that can sometimes come to luck. The other genres it really doesn’t matter, just upload it and cross your fingers someone likes it, besides other genres move slower (as in they have less people uploading) so I wouldn’t worry too much about that.
Personally, I recently stopped trying for the corporate motivational genre. I found it too sad to work hard on a song then know that if it didn’t crack a sale in a few days it simply wouldn’t sell. At least if I wrote a track in a different genre it would sometimes score a sale way after so you can always have hope with those.
But the advice most successful authors have told me here is that it’s all about the music. If the music is good (feel, production musicality etc.) then it will sell and your account will improve. As has been said so many times here “It’s a marathon, not a race”
In answer to your questions, none of my most popular items had a huge spike at the beginning and then cooled off, but rather have been reasonably consistent over time. Sales for my best selling song I can attribute in large part to exposure in successful projects on VideoHive (another topic entirely). My next best selling songs are 2-3 years old but have just stayed steady over time. I can usually tell within a few months which songs will do better than others, but so far it’s not because of a massive spike right out of the gate.
No, there is no particular time and frequency during which I upload new material. It pretty much just goes up when once the file is mixed and mastered.
To echo TortiseTree, I too don’t spend very much time in the corporate/motivational genre, and you’ll find my best selling corporate/motivational track waaaayyyyy down on the list when you sort by sales. Partly it’s because that type of music isn’t generally a genre I enjoy listening to or playing, and therefore I’m not as good at knowing what even sounds good. I’ve mainly stuck with what I know, which is Folk/Acoustic, and besides being something I feel I’m good at and enjoy, it’s a far less populous genre on AudioJungle at least. Even now a new upload can stay on the first page for a few weeks. Although corporate/motivational probably gets far more hits, there is also a big market for acoustic music that IMO is still not being fully tapped. I’m sure other smaller genres are like this too.
One other thing I’ll mention is that music packs can be another valuable exposure tool, because they’re not uploaded as frequently and therefore give you “top of the list” exposure for longer than a single song, especially if sorting by genre. Look at music packs for Folk/Acoustic and you’ll see a pack on page 1 that I uploaded January 2011.
To echo Joel here I have to say that packs have been huge for me too. Ever since I got into packs I’ve seen more sales of old items and generally have made a bit extra per month from them. I mean they are an all around win for everyone. Clients get more bag for their buck and even though some feel they make less per song… think about it… do you really think this client was going to buy three of your songs at once? No, s/he was probably going to buy yours and two others and then saw you had a pack and decided to let you have all three at a reduced price!!
Thank you guys for the input in response to my questions. I know there is a huge library of talent here and there is no way for everything to be on top and accessible to someone quickly browsing. I am going to focus on putting together some packs to increase traffic.