Hi Mat (and Envato staff),
I may have clicked REPORT instead of REPLY WITH QUOTE on one of your messages. Very sorry about this. I’ll tell the staff.
Well done with your placement!
I wanted to highlight an issue with low fees. I don’t mean to be rude, but your music is good enough to be charged at proper rates and you have most likely devalued the composing industry and yourself. Please see this thread, I posted it in Site Feedback in the hope that staff will consider altering the fees for advertising…http://audiojungle.net/forums/thread/audiojungle-licences-for-advertising-should-change-now/82238
AudioJungle has great potential. However, paying $14 for music to be used for advertising is devaluing the composing industry and yourselves. Seriously.
I buy some music from AudioJungle but not for advertising purposes. Some tracks are great and good enough, but the fee is terrible and unfair. [link removed] Obviously geographic locations might have their different rates. These rates are for the UK.
If you agree to $14 instead of £8,500 then this is the most likely outcome… 1) advertising agencies will view you as the cheap guy, and will be reluctant to pay you the proper rates for advertising music in the future; 2) composers who charge proper rates are at risk of losing out to cheap guys who want to give away their music to ‘get a good name on their CV’. (You’ll most likely not get a good name for yourself, see below…)
From advertising perspectives and the perspective of established composers, this is the reality. Business and economics dictates: “why should I spend lots of money, when this other composer is selling a quality and suitable track for $14?”
Have a look at the rate card. Why are fees valued at this way? Because, the value of advertising is huge. It pulls in customers, provides your front-end company image and helps you make lots of money from you product. If you were a sales employee hired by a company, would you say “ok, don’t pay me, because I want to have this great company name on my CV?”. What if you have children to feed, a house and mortgage, medical bills etc. Now think whether $14 for an advert shown on all broadcast mediums, which may add millions to the tunrover of a company, is a good deal. Tell you opinion to the composer who just lost out to a $14 worth composer, and is now worrying about putting food on the table for his family.
Don’t fall in to the trap of selling yourself short for the sake of “establishing a name for yourself/building your CV”. If a company thinks your music is good enough for their product on national television, they will pay the proper rate, whether you are a newcomer or established composer. If the music’s good enough, and fits, that is what matters. And that is why (if your music is great and fits) you can land a national television advert with your first placement. It happens and is fact. Composers must stick together and support each other. I know of composers who are blacklisted by other composer circles and publishers, because they are known to have sold cheaply on royalty free sites. I don’t think this should be the direction that royalty free sites takes. But it is happening. I know 1 composer who was so worried about this, he left AudioJungle sadly.
Envato: on behalf of all the quality authors on AudioJungle, the composers in the world and fairness, please alter the licensing to reflect advertising rates. The advertising money is budgeted for creative elements such as music and visuals by companies anyway. Would you rather it went towards fat cat bonuses or to the hard working composers and creators, who just helped the company earn lots of money?