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TortoiseTree says

Hey guys. I was going through PhotoDune, looking for some new photos to use for my website and then I remembered this this bit in the Jay Leno show where he showed a commercial for a retirement home with a picture of an old couple and then next to it a commercial for a funeral service using the same photo. I’m sure in that situation the owners of the retirement home would have preferred to pay a bit extra to have the photo exclusively.

On to my point. I have seen a function on a couple of other websites where some of the songs can be bought exclusively (as in taken off the market after purchased) so the sole licensor is the client. Of course it cost a lot more (2000 EURO) than a regular license. I was thinking, what if AudioJungle had a similar function. So authors could make certain songs exclusively licensable for a higher fixed price. It means less hassle in negotiation as there is now a fixed price and it would really resolve a lot of problems for the buyer AND would give them exclusivity (let’s say they want to use it as an opening and ending for a TV show and they don’t want anyone else to have it).

So, what do you all think? Should there be an exclusive license option for buyers with a fixed price?

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bosone says

i think it’s a grat idea, but what happens if the items was already sold? the buyer has an “exclusive” license that’s not so exclusive, since other people have bought the same item in the past…

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JonBuice says

i think it’s a grat idea, but what happens if the items was already sold? the buyer has an “exclusive” license that’s not so exclusive, since other people have bought the same item in the past…

Yeah good point. I guess it would have to be decided when a new item is posted. Bummer for all current AJ tracks :/

Could be any interesting new business path however. +1 for me.

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TortoiseTree says

On the website I was looking at, the exclusive license is available for any track. If someone wants to buy it despite someone else previously buying it, it’s their own decision.

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JasonGraham says

+1 for me. I had thought this would be cool too. And I agree, put it out there with a regular stock license and also offer the exclusive license. If it already has sales, then the buyer can decide if he wants to still buy the exclusive license. What happens to tracks that get purchased exclusively then? Can they still be available for listening on the site with the watermark (as part of an author’s portfolio)?

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TortoiseTree says

@ JasonGraham, on the website they disappear after purchase. That way the buyer is sure that the sale is exclusive. This works really well for some of the smaller authors around here as they can achieve more money then they would if they had the song up for many years.

It would also be optional for the authors, obviously a top selling song like “Your Little Planet Corp” should never go exclusive as it earns more money being available for all. But for the average song that gets 1-2 sales, imagine if it could sell for 2000 or even 1000 like in that website if it could go exclusive.

SO everyone wins, big authors, little authors and AudioJungle too as they get their share of that big paycheck!!

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matsteiner Reviewer says

+1 that sounds interesting. Of course it’s a bit like playing lotto for the author… but i would appreciate a option like this. But then the track would have to cost not only $200 !!!! Maybe around $500 – 1000 ? I don’t know…

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JumaStudios says

I would totally agree on that.And maybe opening up another category would be the best option.Exclusive Lincense tracks.Than, the author decides himself if he wants to put the track there or he thinks he would achieve more with the other types of licenses.This way you also avoid the trouble created when people buy an exclusive license but that certain track was bought before by others.

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Symphony-of-Specters says

from a legal perspective though that feels like it would open up a LOT of issues.

For example, once somebody owns something exclusively, what rights are they buying? Are they able to sell/sub-license/transfer the song to other members? Are you able to sell the song on multiple marketplaces if you want to try and sell it for an exclusive price here? If so, what happens if that song is available for purchase elsewhere?

Additionally does the author still get any feedback in how that track can be used? I know currently the licenses here asks that buyers contact the authors for the green light if they want to use a track for controversial reasons (ie politics/porn). With an exclusive purchase just what degree of leverage are you giving the buyer?

Lots of fine lines and details to work out which imo would be nigh but impossible to satisfy both sides with. For me personally if i’m giving something exclusively I want nothing more to do with the track other then personal demo reasons. What good is the song to me if I can’t do anything with it anyway? Especially on a royalty free basis.

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CobaltLeaf says

I think it might be interesting. Any idea if it’s in the works?

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