I know what you mean about getting stuck on the logo! I know (as fresh said) I shouldn’t get hung up on it, but for some reason it just starts my little fictional website off right. I always spend way more time than needed coming up with a name. Usually when I sit down and first start designing there’s something that I want to go for. Like one time it was “I want to do something really simple here” ... Then I named it “complexity.” Another I said “I want to do something for business category but I don’t want it to be all ‘corporaty’,” and so I called it “Barely corporate”. The one I’m working on now, I’m all hung up on all these snowboard photos I’ve collected, and I so I wanted to do something where could I use them in the sample content, so I named the theme after our local ski resort here outside of Anchorage, and then I was on a roll with the rest of the design.
Looking back, I’ve sat down and attempted a lot of PSD ’s and only posted a few themes on TF. Interestingly, it’s only the themes that I had a name for when I started designing that I actually went through the whole process of making it into a theme and being happy with it.
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