Old Theme Sales

I have some questions for envato veterans or people who know too much

Does releasing new themes help sales or raise awareness of your older themes?

Do buyers tend to look through your portfolio before purchasing?

Do buyers purchase the same theme over and over?

Do external ads on themes like advertising themes on buysellads work well?

Has my theme switcher made you more sales on older themes?

You don’t have to answer them all of course

FOR ME :

Does releasing new themes help sales or raise awareness of your older themes? (YES)

Do buyers tend to look through your portfolio before purchasing? (I don’t know if they do that )

Has my theme switcher made you more sales on older themes? (YES)

mabuc said
FOR ME :

Does releasing new themes help sales or raise awareness of your older themes? (YES)

Do buyers tend to look through your portfolio before purchasing? (I don’t know if they do that )

Has my theme switcher made you more sales on older themes? (YES)

+1 for me an yes for the second too. (of course it’s not your switcher but same concept)

The only question I can really answer is if new items boost old items. Simple answer is YES It almost doubles the sales for a few days. Then it goes down again

If I buy like someone’s work, I usually check their portfolio because I am pretty sure that I’ll see more great work like that. I don’t know if theme switcher works because I really dislike it, I prefer checking themeforest portfolio.

As a buyer not a seller, I always do, if I like their style then most often than not, I will like their other work. It also gives me chance to see if an item is better than the one I was considering purchasing.

It also helps to find items, as the search on the Envato networks is really poor for finding what you want, quite often you have to sit through pages and pages of crap to find what your after so once you do find a good designer their portfolio saves you a lot of effort and time searching else where.

Not sure if all other buyers do this but it certainly works for me.

Are any authors using ads like buysellads or Adwords? If so, how much did you spend, and was there a noticeable increase in sales?

As a buyer:

ThemeProvince said
I have some questions for envato veterans or people who know too much

Does releasing new themes help sales or raise awareness of your older themes? Yes

Do buyers tend to look through your portfolio before purchasing? Yes

Do buyers purchase the same theme over and over? No, just once for a single client.

I’ll probably look at older themes but I tend not to have much interest in them as there are so many new themes being released every day. I actually won’t buy the really old themes as I always feel deep down that the older themes will not have as many options/features as the newer themes. Of course this may be unfounded but exists with me anyway.

Maybe if authors ‘UPDATE’ older themes, that may give them a second wind, I’ll definitely give them a 2nd look. Remember buyers like myself look for themes on behalf of clients so I may like an author but not actually buy a theme of his at the moment.