We could do like the ants and work together for the community.
How can we get more buyers to AJ?
Let’s have a brainstorm about how this can be done.
When we work together, then everything is possible.
Write the best music you can and go exclusive…
plus all the SEO things that apply to any website – write blogs, put links back to the site in your forum signatures, links back from high ranked sites etc etc
I guess you want some ‘outside the box’ ideas though – will have a think…
Yep ‘outside the box’ ideas please.
I agree with you, that it is key to perfect the work and enjoy doing it the best you can and constantly strive to make it better.
Thanks for your post.
It’s all about clientele and demographics if you think about it, marketing 101.One has to stop and think “who buys stock music?” and “how can I reach them?”. By answering these two then some “out-of-the-box” thinking can commence.
From my experience and from what I’ve heard in the forums, the main clients are TV and Film production offices and advertising agencies. The general public isn’t really our concern so forget them, besides major TV/Radio/internet advertising is more of AJ’s responsibility than ours. That’’s why we give them their share of our money.
I personally think P2P advertising is the key. I remember back when I was living in Boston I called all the local advertising agencies trying to get music work and sent my portfolio to them. The month I did that I had way more referrals (and sales) than months pervious. Of course I had a “bleak winter” after with less sales so I’m not 100% sure about whether it worked but I have recovered now.
I also think it’s about customer loyalty. I”m pretty sure most of the sales here come from repeat clientele rather than one time buyers. So the trick is making things easier for people to stay. Aside from obvious things like writing great music we would also need to create more variety to keep customers. This may mean taking less sales in the beginning by writing for “less popular” categories but may be better for the site on the long run. There is a lot of corporate/motivational music here but a limited portfolio of let’s say “bagpipe music”. Whilst this has a specific use and may not see the huge sales corporate music may see, having it available may entice customers to do all their searching here rather than other sites as they think they can find everything here.
It’s a bit like how supermarkets work. Against popular belief, supermarkets aren’t necessarily always the cheapest but most people go “It’s all already there and easy to find, I don’t need to go to the market to find other things” and also “well, I already shop there and know what it’s like so I’ll keep buying from there”.
I think those are two key things that most AJ authors can realistically do. Now if you want to walk around town with a Sandwich Board with “AudioJungle – Royalty Free Music” written on it please… be my guest LOL!!
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