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JonnyGaten
says
http://www.grolsch.co.uk/campaign/bigbold

How do they do it?! Its interactive. each video is a different mobile number and if you text it, the guy on video picks his phone up and reads your text on screen?

Anyone got an idea ?

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Australia
says

Only works in uk :(

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JonnyGaten
says

Ah i see :/

Its Amazing. Its incredible how interactive it is. Its like texting a real person the way he replies and your phone goes off. I hope someone figures it out

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charlie4282
Moderator
says

It is all done using mobile APIs.

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JonnyGaten
says

It is all done using mobile APIs.

Care to expand pleaase :)

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charlie4282
Moderator
says

Im not sure of the exact technicalities but I know some of the people behind it and they are VERY secretive. I imagine the API recognises the video being played (the number is unique to each video if you refresh the page) and the text response to the number in that play and that’s how it tells which content to pull into which video. It is also how they determine the fee drinks offers too.

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