Are there any rules for pricing on Graphicriver at all? I sometimes have the feeling that pricing is really totally depending on the reviewers mood. Why is my latest item for example only worth $4 whereas items of other members that have
a.) less images included and b.) have a lower resolution
and for my personal taste don’t have a superior quality to my latest item – are priced higher.
Sometimes I really think we need a more transparent pricing structure here!
On audiojungle there is a clear structure given depending on song length for example.
I think in general there is a pricing structure. You know that Facebookcover will be worth $2 for example. So in general you know what you’ll get.
Of of course there are exceptions. I had the same thing as you. One of my mockups is super high quality (in my opinion :)), offers more options than the others in the same categories, offers front and back (Unlike many of the others), comes at superhigh resolution … And it’s the cheapest of the entire category. Go figure…
... But then I guess I can achieve more sales, so it’ll equal out in the end
i totally agree with you… pricing seems almost totally random on reviewers taste and mood.. There are some general guidelines but probably not really much attention is given to them. And still items sold in the past for few $ after the pricing increase in some categories haven’t been “normalized” like all the others came out after…
I would suggest a possibility to accept or not accept the price from our side. Until we dont accept the pricing it would stay, hang on as a “hidden”. It would be like a appeal process. Obviously this would take more time but probably 1$ sometimes would worth the delay.
I would love to see the general possibility to set the price yourself completely or as an option let the graphicriver staff set the price (as it is the case on another famous platform where you can sell stuff like that) so you are responsible for the price on your own if you like. If you set it too high it’s your own fault if it doesn’t sell well but you would always have the feeling that you don’t sell your items under a price they deserve. I’m sure that some items would even sell better with a higher price if you give them a certain “premium” touch.
Hmmm, I’m not sure you should give people autonomy on their pricing. Envato works on the premise of premium quality for accessible prices. If people start setting premium prices for the premium products then the whole company strategy goes down the drain. And everybody thinks that there items are super great premium quality in any case
So there should be a certain bracket of prices set by Envato. I like Derku’s idea of asking for a price and appealing, but that would always remain inside that set bracket.
If you feel your item has been priced “unfairly”, and you are certain that your item is worthy of a slightly higher price on comparing it with similar items just send a support ticket and usually support will fix it for you.
Thanks a lot, Sherman. Good idea.
I think its easy to forget that Graphic River is owned by Envato and they are a business and to survive as a business they need to make money.
If your design is priced at $2 it doesn’t mean it’s not any good, they are looking to make as much as possible from each design approved.
If I new a item would do 1000 sales at $2 or 100 sales at $6 I would want it priced at $2 and so would Envato.
Very good discussion. Like mentioned before Envato is not a non-profit business, so they are here to make money just as we are. I figure they price items taking into consideration a quality vs. demand vs. opportunity ratio. In other words, you may have a special quality item but they price it a little lower because they think it could raise your sale volume and end up with the same amount of $. A lower price item tends to sell more, give the author more visibility and of course generate more $ sales. We need to understand the prices are set by humans following some all-around guidelines, but they probably play around with prices to see how the marketplace reacts. They are learning day-by-day how purchasers think and react to pricing. I have two items currently published, my first item was priced $5 which surprised me. My second item, which falls in the same product category, is in my humble opinion much better than the first one, still it was priced only $2. In this case, did the lower price of second item make any difference on sales: NO. Anyway, it is a quite complex equation and Envato needs to adjust their guidelines everyday probably.
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