I don’t think Apple’s been at all stupid here… (ok… I haven’t tried FCP X yet). They’ve got an eye firmly on the future. Maybe they’ve just stepped out in that direction a little too fast.
The mass market is really the holy grail for a program (in business terms, anyway). Traditionally, it’s the ones that can adapt from an exclusive pro app to reach the mass market that survive longer term. Applications that stay exclusive / expensive tend to disappear eventually, in my experience.
On the other hand, I don’t think it’s good to offend your pro user base. As much as anything, these are the flag carriers, that a program is used for high-profile, high-end work is aspirational for lower end users and proves the program as a credible and capable piece of programming.
Presumably FCPX has lots of beta-testers who are not Apple employees and presumably those people are pro FCP users. I wonder what kind of feedback they gave during development.