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Bedros says

Wow, that’s been an amazingly valuable thread. Thanks for starting it, Bedros, and a huge thank you to all the buyers who contributed answers. I’ve summarised most of the responses here in an Envato Notes post called 14 Criteria Buyers Consider When Purchasing Items. I hope it helps! :)

Thanks a lot Adrian, wonderful idea and very helpful to the community…

Looking further to see more responses from buyers to this thread.

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designhowyouthink Recent Posts Threads Started
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designhowyouthink says


So , buyers , how do you buy..?
2 ways
A: send clients here and have them choose a template which looks the way they want, then we buy and build
B: test / check everything, (except the back end, which IS A BIG PROBLEM because we never get to see the back end). I view the source code, the CSS, the JS and look to see if its sane, the same way you might pop the hood on a used car. I then take the site to
http://validator.w3.org/
and http://www.w3.org/2003/12/semantic-extractor.html
Then I pop open IE tester and check IE 7, 8, 9. Then I pop open Adobe browser shots and check older versions of FF, CH, and SAFARI. to see how much of a headache I am going to have in fixing it. then I head over to the author page for that item and see how many comments are negative, I read through the problems people have and then get an idea of what I am dealing with. However, as of late, I can see through some of the BS that’s happening with FAKE COMMENTS AND FAKE REVIEWS. (note to authors: we developers can see through that kind of thing and its no boon to your credibility when we see a comment that says “thank you, very good template, we like. it work good.” irrespective of the ‘commenter purchased this template sticker’ - c’mon man that’s BS and we know it, stop having your friends rate you.)



Considering which criterias..?
In no specific order: Design, web standards, code compliance, SEO, semantic markup, ease of use, browser compatibility, and compare that to my final use spec sheet. (yes, I make a spec sheet prior to selecting a template)


Are you (or CAN you) using the SEARCH option..?
yes, its not as useful as the category selection. For the love of god I hope and pray ThemeForest leaves this as is, its perfect and useful.



What makes you buy from the same author again and again , and vice versa..?

Absolutely nothing, I have never found an author that I “prefer” many seem to copy off of each-other including copying the FLAW, yes, I have indeed found the SAME errors and mistakes copied into templates from different authors. I look ONLY at the product, not the author name.



What features you want (or do not want) to see at the marketplaces..?

QUALITY CONTROL: http://themeforest.net/forums/thread/quality-control-/87013

essentially, here is what I would like to rely on as a consumer:
1- when an author uploads a template I want to know that someone from themeforest actually opened that template, installed it and most importantly, went through the documentation one line at a time and made 100% sure that documentation was
A: sane
B: readable and accurate
C: actually works as claimed by the author
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Bedros says



So , buyers , how do you buy..?
2 ways
A: send clients here and have them choose a template which looks the way they want, then we buy and build
B: test / check everything, (except the back end, which IS A BIG PROBLEM because we never get to see the back end). I view the source code, the CSS, the JS and look to see if its sane, the same way you might pop the hood on a used car. I then take the site to
http://validator.w3.org/
and http://www.w3.org/2003/12/semantic-extractor.html
Then I pop open IE tester and check IE 7, 8, 9. Then I pop open Adobe browser shots and check older versions of FF, CH, and SAFARI. to see how much of a headache I am going to have in fixing it. then I head over to the author page for that item and see how many comments are negative, I read through the problems people have and then get an idea of what I am dealing with. However, as of late, I can see through some of the BS that’s happening with FAKE COMMENTS AND FAKE REVIEWS. (note to authors: we developers can see through that kind of thing and its no boon to your credibility when we see a comment that says “thank you, very good template, we like. it work good.” irrespective of the ‘commenter purchased this template sticker’ - c’mon man that’s BS and we know it, stop having your friends rate you.)



Considering which criterias..?
In no specific order: Design, web standards, code compliance, SEO, semantic markup, ease of use, browser compatibility, and compare that to my final use spec sheet. (yes, I make a spec sheet prior to selecting a template)


Are you (or CAN you) using the SEARCH option..?
yes, its not as useful as the category selection. For the love of god I hope and pray ThemeForest leaves this as is, its perfect and useful.



What makes you buy from the same author again and again , and vice versa..?

Absolutely nothing, I have never found an author that I “prefer” many seem to copy off of each-other including copying the FLAW, yes, I have indeed found the SAME errors and mistakes copied into templates from different authors. I look ONLY at the product, not the author name.



What features you want (or do not want) to see at the marketplaces..?

QUALITY CONTROL: http://themeforest.net/forums/thread/quality-control-/87013

essentially, here is what I would like to rely on as a consumer:
1- when an author uploads a template I want to know that someone from themeforest actually opened that template, installed it and most importantly, went through the documentation one line at a time and made 100% sure that documentation was
A: sane
B: readable and accurate
C: actually works as claimed by the author

Thanks a lot, great feedback.

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TNL3542 says

im a buyer and i use the forum quite offten :)

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Bedros says

im a buyer and i use the forum quite offten :)

We want to see more and more purchasers on the forums (and of course at the authors’ portfolios too ;) )

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tonvie says

@Bedros – Need more posts like this from authors like you who ask for our (buyers) input :) Well done.

I think Envato could and should do a better job at encouraging buyers to visit the forums somehow. God knows everyone wants the same thing, buyers and authors simply want a good relationship with each other and a good experience. We all get to make living!

@Cline123 Waaasssuuuppp! ;)

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CLINE123 says

Oh my, TONVIE, my ‘favoritest’ poster in all of TF writes on the forums, so the world did end in 2012!

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Bedros says
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StencilMedia says

Just to give my dos centimos… which author has created the template makes no difference to me. I do see the same authors over and over again, who have really great projects, so purchases from them are likely due to the quality of their items, but I judge on the quality of the item, not the name of the author.

I don’t really bother that much with the star rating and the comments either. If it’s got one or two stars, then I’m going to be curious and check out the comments, but apart from that it makes no difference to me if the item has 4 stars or five stars.

A well laid out description does help… it’s good to know exactly what’s needed, what’s included and the like. It saves time and means I can get the most info in the shortest time. Although not really related to the item itself, I like when authors promote their other items or related items at the bottom of the description. That gives me a better idea of their work and allows me to check out potentially related items quickly and easily.

Price doesn’t really bother me too much. Everything is reasonably priced on the marketplaces, so if an item is $20 rather than $15 then that’s just the way it is. However, if I’m torn between a $15 item and a $20 item, and I only have $19.90 in my Envato account… I’ll go for the $15 one. If I want the $20 item then I have no problem in adding another $20 to my account.

The main thing that’s important to me is the functionality and the quality of the item. You can have a terrible description, rubbish preview video and boring thumbnail… I don’t care, it;s all about the item itself. How it looks, what features it has, how it sounds etc etc. The thing is, if the item does have a terrible thumbnail and preview image, then it’s unlikely I’ll watch the preview video or look at the live previews.

As the saying goes, time is money, and I don’t have the time to check through 1000 logo animations or 5000 pictures of business people shaking hands or 100 images of horses skydiving. I have to go on the thumbnail and the preview image that comes up when you hover over the thumbnail. Then, once those have got me to the item page I can have a look around.

When searching, I’ll usually narrow it down to a category, and then I’ll sort by sales. It’s just easier that way, as in theory, you should be getting a bunch of high quality items at the top. Yes, that misses out on the latest items that might be really good, but haven’t got any sales yet… but what can I do. If I have a decent budget or can;t find anything suitable then I’ll inevitably check out every single item to see if I can find what I need…. but I’ll still do the thumbnail and preview image ‘sweep’ first before I go into the item page. I usually scroll through the list and open any likely candidates in a new tab to look at once I’ve got a bunch of suitable candidates.

And that’s about it really. Nothing groundbreaking there, but it gives another perspective. Cheers!

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25EGY says

Well let’s see… I guess I base most of my purchases on feedback in the item’s comments. I look for comments that state that the item was easy to use/install, and I also look for questions asked by the buyers that get responses from the author. Questions asked and never answered stick out for me as a no buy item. Author rating does play a role, but a very small one. Item support after the sale is probably #1 for me though I very rarely ask for support, it is nice knowing if I have any issues I can get help.

One thing that does bother me is when a question is asked, and the author responds with “answered in email”. More then once I have had the same question, and now have to contact the author instead of reading the fix/answer right there where it was asked previously.

Just my 2c. Hope it helps!
Thanks .. It’s helpful answer! :)

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