AudioJungle (and other Envato marketplaces) search algorithm

Hey guys,

I was wondering if any of you have an idea how the relevance sorting work? Here is a simple example:

Let’s say I’m the director of a car commercial and I’m looking for some related commercial free music. I go to AJ, search for “cars”, “driving” or something like that. There will be plenty of results, sorted in particular way.

I guess, the first and main factor will be tags and description. Of course there will be fair number of tracks tagged with “cars” and/or ones that have “cars” in their description. So what are the other factors then? Probably how old is the file and how much sales does it have? If it’s that simple, then probably most new items have practically no chance? Unless they find a niche, which will be very hard here.

Looking forward to your comments Cheers

Interesting topic, I agree with you, I think buyers will buy the most popular tracks, leaving the possibility of new tracks go up the rankings, only a small percentage of buyers will be interested in new tracks

As I think the system search for song’s tags at first

I’d say their (Envatos) search engine doesn’t use tags (as a “field” for searching) at all, but I might be wrong.

I think one of the priorities in the AJ search algorithm is the Title of the track, then the Descriptions/tags.
If you type (for example) “Motivation” in the search field, first four tracks are with the name: “Motivation” etc.

I agree with the ones saying that the search engine gives higher priority to a match with an item’s name rather than its description/tags. Just my experience though!

LightLotusProduction said
I agree with the ones saying that the search engine gives higher priority to a match with an item’s name rather than its description/tags. Just my experience though!

Thanks for your comments so far. Yep, indeed it gives name & tags/desc highest priority, but what happnes next? What if there are 50 files with “cars” in their title? What will be the second, third etc factors? Sales, freshness? That was my point basically

If we knew it all, then people could rig the system to score better in search results. So maybe it’s better this way – just use as many tags as possible, and of course – the relevant ones – and write a decent description. And continue creating good music instead of bothering with technicalities

urbazon said
If we knew it all, then people could rig the system to score better in search results. So maybe it’s better this way – just use as many tags as possible, and of course – the relevant ones – and write a decent description. And continue creating good music instead of bothering with technicalities

The algorithm for determining search results does seem to be complex. The number of sales can improve your ranking, but it clearly is much more than that. For example, when I search for “clapping”, the famous “clapping ukulele” shows up at #5… but the first four spots are occupied by clap-related tunes with a combined total of 4 sales! On my first page of results for that term, about 30 items in all, about 4 or 5 have significant sales (50 or more) and the rest are almost all quite a bit lower.

But urbazon gets to the heart of the matter – writing and producing good music is paramount. If I don’t continue to improve on that, no search placement will help me.