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MatthewTanner
says

Saw this on BBC TV last night, clip from hilarious show about the UK’s preparations for the 2012 London Games. Possibly all you’ll ever need to know about ‘sonic branding’.

Sonic Branding Comedy Gold!

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MrWestern
says

Just one note. Brilliant. :) I am sure a real company would have paid a few thousand pounds for that sonic branding!

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DanHoodMusic
says

This video is great too… It’s a common thing in the ad world… “My son plays guitar and came up with this…. can you do something like that??” or, “that’s great, but can you take out this element, then that element, then add something completely unrelated”…

Hilarious… I could go on… : )

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