An arms race for loudness

Been going through people’s tracks on AudioJungle and have been noticing a recent trend on just trying to be loud. I’ve heard other authors complain about it in the real and I just wanted to see if others have noticed what I’ve noticed, that being that the loudness war has entered AudioJungle and more and more authors are resolving to loudness to “improve” their tracks. Anyone else notice this?

Apart from Audiojungle loudness war is an endless discussed issue.

This video about loudness war (by Bob Katz) is really worth watching:

http://www.youtube.com/watch?v=u9Fb3rWNWDA

Enjoy

http://i50.tinypic.com/263kcn7.jpg

I think we have great tool, there is a K-meter. And I guess K-12 is good enough in stock music (for radio and tv). I start using one of them (in Voxengo SPAN)

Unfortunately, to the uninitiated listener auditioning tracks, loud is often perceived as better, just as bright is often perceived as better in vocal microphones (until you actually start trying to mix the track).

filmTones said
Unfortunately, to the uninitiated listener auditioning tracks, loud is often perceived as better, just as bright is often perceived as better in vocal microphones (until you actually start trying to mix the track).

I agree, filmTones. Although my best selling track is actually one I made before I joined the loudness war

donbrae said
I agree, filmTones. Although my best selling track is actually one I made before I joined the loudness war

Glad to hear that, great track BTW!

filmTones said

donbrae said
I agree, filmTones. Although my best selling track is actually one I made before I joined the loudness war

Glad to hear that, great track BTW!

Thank you!

Lately I compress less and I already started to update my old tracks with less compression. Seems a bit better now.