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urbazon says

About a year ago everybody started talking about New Year’s resolutions (like every year at this time, right? :) ) I thought about it and realized – I can use this “custom” and set certain goals to guide me through 2012. However, I tried hard not to make unreal wishes, but some achievable goals. Measurable ones. (S.M.A.R.T. analysis, anyone? :D )

So, what were they? Well, basically they were very trivial: have (at least) 800 files in AudioJungle portfolio and try to get at least 300 files of stock footage on VideoHive. First one seemed so trivial, as I’ve already been in between 400 and 500, if I remember right, but I wanted it to be something achievable. The other one, however, was very optimistic, as at that time I didn’t even have my own camera (was occasionally borrowing one from my brother :D ). Although I never wrote them down, these goals were set in stone… I mean, in my head :D

I should probably keep this story short, so I’ll just present my summary:

  • 802 AudioJungle items – although I’ve recently shifted my focus from sfx to video and just crossed 800 items today, I managed it! Checked! (Lesson learned: devote more time to sfx! :) )
  • 548 VideoHive items – yeah, almost double than my initial goal. Checked!
  • Unplanned achievement: introduced myself to the 3dOcean marketplace in March
  • Unplanned achievement: got my silver paw just a few days ago
  • Sort of unplanned activity: started rebranding – as most of you already noticed, I got rid of that cheap annoying yellow avatar about a month ago :D

Overall, it was an amazing year, both from business and personal perspective. I managed to achieve my goals and – most importantly – I’ve learned a lot from these experiences.

My sincere suggestion to all of you: stop for a few minutes and ask yourself what would you like to achieve here. You can’t predict sales, so it would be very demotivating to make goals like “I want to reach 1000 sales” or “I want to start earning $1000 a month by the end of the year”. Instead, focus on things that really depend on you – what you can DO. Set some achievable goals – not too easy to seem too trivial and ignore them later; not too hard to demotivate yourself. Be realistic. Believe me, it would be a great guide for your business during the next year… I’m surely gonna do it again this year (but this time I’m gonna write them down and try to stay more focused :) )

Happy holidays to everyone and I wish you a lot of success in 2013! And sorry for this lengthy post :D Cheers! ;)

P.S. Feel free to share your goals and/or New Year’s resolutions. Or a summary of 2012. I’m sure there are a lot of interesting stories here. Looking forward to hear them.

EDIT: Oh, darn… Can some moderator move this to “All marketplaces”? I always forget to set the right category :D

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FxProSound says

Congratulations Urbazon! Great portfolio and media variety! You have very good working motivation system. My goal was to try put here 100-200 items and check is it worth to use this annoying upload system :) I’ve overloaded the AJ system a little.

It’s worth! checked!

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Joonique says

Wow 800 items! Very impressive.. First I thought you meant 800 in one year! I see that it’s 800 in total ^^ so how many items did you make counting only this year?

I think I’ll just do monthly resolutions :) planning for 1 whole year is too long for me :D. but my first plan is to make 1 sale here :P

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urbazon says

Congratulations Urbazon! Great portfolio and media variety! You have very good working motivation system. My goal was to try put here 100-200 items and check is it worth to use this annoying upload system :) I’ve overloaded the AJ system a little.

It’s worth! checked!

Thanks for your comment ;)
Yeah, you did a great job here on AJ and definitely reached and passed your goal. I wish you even more success in 2013.

Wow 800 items! Very impressive.. First I thought you meant 800 in one year! I see that it’s 800 in total ^^ so how many items did you make counting only this year? I think I’ll just do monthly resolutions :) planning for 1 whole year is too long for me :D. but my first plan is to make 1 sale here :P

Nope, it wasn’t 800 per year… Although, maybe I could try with that one this year… :D In 2012 it was around 300-ish AudioJungle items (if I’m not wrong) and more than 400 VideoHive items.

Monthly goals are good initiative as well. Good luck with them and let us know how it worked out for you ;)

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Kerosene-Music says

Great Idea!! That’s awesome, congrats on acheiving your goals. I’ve been sitting down to start some planning and strategizing myself. :)

Over the summer I took a few steps back from AJ and focused on my band SwitchGear, released an album (physical and digital) and played some stages, parties ect… in October concentrated on a music video. Can be seen here for anyone who s interested… (hopefully this doesnt qualify as self promo as its outside of AJ material) if so feel free to remove…:)

http://www.youtube.com/watch?v=3ME2lhOQIG4

I started AJ a few months over a year ago, and had no clue to what the market needed and prob should of just lurked for awhile, but school of hard knox is best, and over the last month or so Ive been taking a fresh look at the licensing market and sites overall. I posted a bunch of items over the year that were basically re worked stuff from my rock archives…not composed for stock selling at all. Funny, this is those tracks did better than the ones I composed for stock music in mind. Ive taken some reflective time to listen to TV and movies and commercials with a fresh ear…and checking out artists doing well in all aspects of music and licensing of their music.

So what I’ve learned and my resolutions for 2013, there are all types of music needed out there in the world, it’s tricky to second guess the public and you may end up in the caboose instead of the car, so stick to what you enjoy, what you re good at and do it well, while making it fitting and a few adjustments to the marketplace. I plan on further branding myself as an artist first with licensing worked into the equation, by paying attention to what the customer/marketplace wants.

1) I’m going to treat it more like a job, and have a plan on the calendar for composing days and upload tagging days.

2) Want to keep learning and making my mixes and production elements better and mixes more sparse but interesting

3) Going to refocus my website more and use it more of a hub, funneling everything back to it.

4) I would like to work with a publisher and also start offering full songs to other artists.

All the best to everyone and your New Years goals!!

J

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