IMO, a winning strategy for AJ (or any music site) would be to offer 50% for all, plus an earnings ladder. That’s sure to bring more players to the table. You’re always going to link your videos, pages and stuff to the account that brings in the most cash in the long run. You don’t need exclusivity to gain loyalty. It’s really the other way around, exclusivity is like a prison and the day you can run away, you will.
For starters, the ContentID restriction is usually for 3 main reasons: 1) The library is still stuck in 2005, not willing to accept that composers now want to track their material with technology now available to them 2) the library is fearful of losing custom as they don’t want to deal with customers once a purchase has been made (ie. no support) 3) The library wants to submit and take claim on it’s composer’s catalogue on ContentID and rake in the cash from it (this one I’m seeing more and more, often without informing the composer first).
Yup yup. +1
Matt, what do you think about top-sellers list? There is EU VAT on their tracks too, so why they all still sell damn good? Btw sorry to see that your track is not in weekend bestsellers list, hope this is temporarely, That Positive Feeling is a masterpiece, wish to see it there again
I know the question isn’t directed at me, but my opinion on that is a mixure of:
- Top sellers are promoted both within and outside of AJ heavily mainly by being top sellers
- The influx of new SFX has meant people have to wade through lots of redundant things, so they probably go straight to the top sellers to save time
- People often sort by sales in search (I know I do)
- I expect the top sellers are a taking a small percentage of the sales going on, but as the traffic is normally quite high here (although not so much recently I get the feeling) that means they will rack up sales anyway
The move away from non-exclusives hurts people like me, but that’s just the policy here it seems.
As Matt said, on to new ventures!
I need simillar song to this song: http://audiojungle.net/item/your-ideal-presentation/6859762 but faster. Any sugestions? Is it for company video. It shoudl be serious.
Funny seeing you around here Here are a couple of examples from my AJ catalogue, not sure if they’re fast enough for what you’re looking for though…
Hope all is well mate!
In my opinion, no, it’s not fair. But there are many examples of other things that could be considered unfair here like the homepage layout, new invoicing system and subsequent tax responsibilities, search weighting and favouring exclusives etc. The only way around it is to adapt or move on to a different platform if it’s not working.
One thing I would say is try not to try win by numbers alone, as that’s a losing uphill battle. There will always be someone else producing more content than you, but producing something that stands out enough because of its quality or that has an interesting sound and is usable enough / has enough demand such that it takes off is the key I think. At least it is here (along with other factors like being given a helping hand by the curators).
That said, I don’t think there’s a step-by-step plan to success as the zeitgeist is constantly changing. I don’t write guitar-heavy (or strummed instrument-heavy) stuff, but that always seems to be a popular choice in the top sellers. Maybe my style of music will become the focus one day, who knows!? Maybe yours will?
But I feel for you as I’m in the same boat with dwindling sales here and everything does feel pretty unfair at the moment. Maybe focusing on a niche that no one has exploited (or you can exploit easily because you have more resources at hand) could be a more effective approach? It kind of depends on the market for SFX and I don’t know that area too well – is it mainly stuff like app coin sfx and game sounds that sell?
Great stuff, me gusta muchoooooooooooooooo
Congrats to the winners!
AlumoAudio said+1. exactly. any higher end boutique publisher demands exclusivity. makes their catalog way more attractive, especially to bigger clients. even though the majority of clients here seem to be youtubers, i’m sure envato would love to start catering to more broadcast clients (hence new tiers rolled out last year, etc).
Envato’s biggest asset is it’s exclusive authors and a full vault of items not available anywhere else on the internet.
Not sure I agree that’s the case for royalty free marketplaces. Although I can see why being the only place to buy certain tracks is attractive to clients as obviously they
won’t shouldn’t find that track elsewhere on the Internet, remember that there’s no option to remove a track from the catalogue here for exclusive use once you’ve purchased it.
That’s a far bigger selling point for clients as they’ll want to know that while their production is being broadcast, Billy and his cat video (or a big competing brand) isn’t using the same song for their own campaign. With royalty free marketplaces, anyone can buy that same track and use it (and easily as it’s so cheap).
There’s also no way to filter exclusive from non-exclusive content in AJ (and most other marketplaces), which means everything is lumped together. I doubt very much that many people check on someone’s profile if they are exclusive or not when they’re searching for music. Much more likely is what BrownHouseMedia is saying i.e. exclusives are favoured in AJ’s search results and other marketing materials. From a business perspective, why would you promote someone who can be found elsewhere?
Some food for thought – non-exclusives are highlighted in red. With the exception of Sound-Ideas who I expect would never in their right mind lock their entire catalogue with one library, as a non-exclusive, you can pretty much kiss goodbye to ever becoming a top seller. It’s not a balanced market here, one glance at this image says it all:
Thanks AudioTrend. I’m not sure if a second account is the way to go. I probably won’t upload much, maybe 1 track per month. I’ve got the impression that authors with just a few tracks won’t make much sales here. It makes more sense to move with my whole portfolio to NonEx.
I make more money as a result of being non-exclusive and am particularly grateful of that considering the huge downturn here lately. Exclusive is a good idea here if AJ pushes your tracks hard so that they get decent sales as it can add up if you reach the 70% rate, but not if you only clear something like $200-$300 per month as that 70% rate will take a lifetime to reach. For that reason, and the fact that 50% is the standard rate outside of AJ, going non-exclusive for me was a no-brainer. Where would brands like Coca-Cola be if they only sold in one shop?
A couple of caveats to bear in mind, however, are that exclusives are often treated preferentially in any music library (and in my experience, royalty free marketplaces as well) and it’s a lot of work to set up and maintain a non-exclusive portfolio. Still worth it for me though.
It seems very likely that sales have taken a hit across the marketplaces since the February tax changes.
Do you think so? I guess if other marketplaces are absorbing the cost of EU VAT in their prices (or just ignoring it), then it makes them more appealing than those that charge it at checkout, but it also seems like this slowdown is across the board based on the other sites I sell on…
That said, it is particularly marked here on AJ, sales are still trickling through on other places, but they’ve completely stopped here as of four days ago for me and it seems for quite a few others as well. Concerning, particularly when my earnings dropped 30% last month!
tacoMusic saidConspiracy, right?
AudioTrend saidcough..(engineered sales)...cough…
Hi Matt I can see 190 sales at top-seller of the week. Doesn`t it mean that sales at AJ are better than in the past?
No magic, no conspiracy.There’s always a track at the top with a considerable distance in sales to the next. You won’t worry if it’s your track one day. So, don’t panic, don’t get paranoid.
Don’t worry, I meant it as a joke, but British sarcasm is a toughie to get across sometimes I’m sure those 190 sales are genuine, wish it was me of course!