Biggest slowdown in sales I’ve witnessed in a very long time. And there was me expecting September to kick off with a bang. I find it very hard to accept that all the customers would be in their torrents one month (last month was BME) then just simply vanish the next. Desperately trying to remain positive, but something’s not right here.
+1 massive slowdown, sales are as dry as a cat’s eye. The feeling of total inability to change things is what is most disheartening here. I honestly can’t begin to explain how much time I’ve spent promoting and trying to drive traffic to AJ to sell my tracks, and the lukewarm response I’ve received.
I’ve even tried getting referrals by pushing potential customers to top authours’ tracks and it’s had little impact, so it doesn’t even seem like it’s down to the quality of work these days. What is the factor that makes tracks sell? It’s not just exposure in my opinion.
Not sure I fully understand the new scheme – sounds like PayPal’s structure in that you’re charged a set fee and then a percentage of the sale? Is that right? Just asking as I would have thought it would say 36% of the sale rather than 55% in my earnings tab…
And for those of you wondering what royalties is all about, it might help to read this article:
It’s from the perspective of PRS (the UK-based PRO), but the principles are the same in many countries.
Unfortunately, I am left scratching my head at the price ranges and a few of the options however. The licenses are right, but the prices are dead wrong. $144 for a broadcast license, and $306 for broadcast and film? Really? I am sorry to say we are still being sold very short here. Doing more work outside AudioJungle than inside at the moment, and understanding what companies typically pay for this type of license outside of AudioJungle, it has become down right embarrassing to see the uses of songs vs what authors are being paid for here. I am sorry, I am rarely so negative, but these prices are not fair to authors vs the type of use.
I agree that the pricing scheme is ridiculously low when you compare it with what you normally get when licensing for a big film or high-profile advertising slot. I also work outside of AJ so totally feel your frustration on that as I know the going rates. But let’s be realistic, Envato were never going to hike up the prices massively in the first step towards a fair licensing structure for fear of driving away clients (big and small).
Remember, this is a ‘non-exclusive’ site in the sense that many people can purchase the same track without the authour having to remove it from the catalogue so the client can use it exclusively for a set time. If the licensing deal was for exclusive use in perpetuity, I would of course be disappointed as well and wouldn’t accept it, but this is definitely a step in the right direction. It goes without saying that as time goes on, I also hope to see an increase in the pricing, but like everything here, I expect that will be based on testing the market.
Also bear in mind that while some of us deal with expensive brands, rich directors / producers and production companies that have a lot of money to spend on their films, there are also a lot of indie filmmakers and small production agencies that actually don’t have the kind of money we would normally expect for licensing our music. Despite seeing a few examples of big companies using music from AJ, I’d be surprised if that was the rule rather than the exception.
That said, this is why the usage terms on these licenses (and allowing PRO registered tracks) is so important to get right so that the right people get the right price while also letting composers be properly compensated through royalties if something does become a hit.
Thanks for introducing these new tiers, a step in the right direction for sure. Also adding my vote to allowing PRO-registered music and agree that the terms for the music standard license is still a bit too open. Broadcast usage should certainly start with the second tier for this to work fairly.
Nice one Sascha, For my next tune, I’m going to make me some Polish Indie, Hindustani Classical or possibly some Spanish Invasion. Amazing!
As the last 4 months in revenue have been almost identical by the dollar, give or take a few cents, coupled with the pattern of a slowdown towards the end of the month, would I be forgiven to think my sales are possibly capped ?
Well, I know that’s certainly true with my sales! I just can’t shake my earnings threshold. With the exception of a couple of authours, from what I’ve seen, there is a definite trend of out with the old in with the new ie being a loyal veteran to AJ does you no favours sales-wise. I guess it’s in Envato’s best interest to have the image of ‘discovering’ new talent to keep customer interest in things. Who knows!