What’s most worrying for me at the moment is the fact that big advertising agencies (or rather production facilities who provide for agencies and clients) have started going to the cheapest place to purchase audio despite it jeopardising brand ‘integrity’. I wonder if clients even know where that music comes from if a production company is producing the creative for them?
What I mean by ‘jeopardising brand integrity’ is that companies would pay out huge amounts of money previously to have exclusivity on a track so that no one else would have that sound, or they would have a significant budget to license tracks through library music that were normally inaccessible to the general public.
Now that ‘sonic branding’ seems to be less and less important these days, it means companies like Sony are using tracks from here for their multi-million dollar campaigns while YouTube user ‘pingpongpow’ is also using it to advertise his homemade laxatives or cat videos on YouTube. That situation used to worry companies considerably, but not so much any more from what I can see.
I know that’s the whole point of stock i.e. that it’s affordable and, like felt_tips said, creates a kind of democratisation of media so that it is accessible to everyone. However, a lack of decent licensing options and an influx of big players now apparently not caring about sonic branding really does mean it’s a race to the bottom with regards to pricing unless proper licensing options are put in place.
It would be great if there was a trade union lobbying for us composers that set a minimum pricing system across the board along with licensing. I know there are some bodies like Musician’s Union and some PROs who try to represent us for these types of things, but really they don’t do all that much I’ve found, especially in this area.
Would be great if that happened pz, but I honestly think it’s not going to happen. This is a business model that works partly because prices are unanimously low. Fingers crossed all the same!
I think his account has been hacked, seems a silly thing to do otherwise
@Nathan, Sometimes I feel like I never have 70 stars here on AJ!
Hi, it does work, you’ve just got a dot at the end of the URL:
Feb looks just as slow as Jan. I don’t have much hope to be honest. It seems the exclusives are getting the spotlight all the time of late which begs the question if it is worth uploading.
Marb, it’s only the 1st of Feb and a weekend! We can’t expect a stream of sales the minute the clock ticks 12 I feel your pain, I know what it’s like to rely on sales for a living as a non-exclusive authour in a highly competitive marketplace, but what’s working for me is experimenting and trying different approaches to marketing to see what works and what doesn’t.
It’s all too easy to get stuck in a cycle of negative thinking which doesn’t help you progress as an artist nor increase your sales. If you haven’t already, I would recommend writing notes of what’s working and what’s not working after experimenting so you can get a grasp of where to invest your energy.
I’m still learning, but I use mindmaps to plan the year and hone in on strategies to boost sales. When sales drop, it’s often for a reason that you can identify and act upon. Without sounding patronising, I would say that’s a better use of our time than worrying about why there are no sales.
Hope things pick up for you soon anyway.
Happening here too – I think a bunch of changes have been made in the back end recently that are messing things up. Staff, are you preparing a huge explosion of sales for us all? Make my 2014 (please)!
$87 to go until my Silver Paw and sales have been as dry as a cat’s tongue this month. I have good feelings about February though… @PaBlikMM, what’s the forecast?