I don’t have any wheelbarrow to push – I’m a buyer not a seller (in this community).
But I think you guys might be getting a bit too complicated.
The Envo masters are wanting to provide option = choice.
There are, like myself, ppls who merely want to pay for an item outright and move on. They DON ’T want to be bound to or required to ‘join’ a community or subscription plan.
If the Envo masters did as was suggested in DS’s post and change the ‘price’ to feature the lower subscription price – and then – the higher one off price. You’d probably find your worries melting away.
Pricing is not an art form, it’s a matter of something more primal = entry point.
It’s not a bad argument you make! Perceptions do rule.
However, the fact is people want ‘choice’ and subscriptions / memberships / pre paid is kinda a thing of the past. And/or usually confided to those who cannot afford on-going payment options. Although, conversely take a look at pre-paid telephone cards. They’re popular for those who do not want to enter into ‘contracts’ with telcos.
Bottom-line is People want choice! So to provide means to ‘pre purchase’ or buy “one off” is a worthy option for this community to enroll. I speak as a customer not a seller!
However, I agree it is better to ‘lead’ with the ‘lower price’ and then include a one off price below that than to have it the other way round. Because as you allude “appearances’ really do matter.
Okay it’s nearing the end of the year and ppls are writing posts about the forthcoming year and what it / they may bring.
I’d like to say (as a relative newcomer or new customer) to the theme and envato marketplace ~ well done folks! I tip my hat to you all for the great work and inspiration(s).
I’d also like to suggest (without any inference of negativity) with the caveat that I am a D.O.P (Director of Photography) could you take a moment to consider that many of the great designs (of web sites particularly) that are presented here usually enroll very effective and attractive photography. So, with this closing mention / request…
Is it possible for designers (particularly those who offer website templates) to credit, acknowledge, note who, what, where the photographic stock images/sources/inspirations which are including in some (website) designs within the products pages being presented?
If you consider that many a many great website design is presented with an equally talented and creative awesome photographer, then you’d appreciate the photographers (artists) would love to have their work noticed / mentioned or at least referenced.
All the best