Eric, Thanks for the response. One problem you are going to have with your licensing is that when people license music based on audience size they ALWAYS think in terms of DMA or audience reach. I sold television advertising for years and it is ALWAYS sold on audience reach not audience cum. 99.9% of advertising producers will look at the total number and assume it is the market DMA or audience reach not the cumulative audience views because buying based on estimated cum is not a common concept. I think you will have many advertisers buying the $18 license because they honestly believe they are purchasing the correct license based on how the industry works. (By the way one of my best friends produces one of the #1 radio shows in the us and ALL of their add sales are based on audience reach/DMA).
Well put. That’s what I thought, too…
At least try to address this point and make it absolutely clear to the buyer, what is meant by “audience size”.
Still – I don’t see why you don’t just get rid of the broadcast use for the first tier altogether. This would be a simple solution to an obvious problem.
Who could those buyers be that would be left out if you remove the broadcast use from the 18$ license?
Please, don’t launch with broadcasting in the first tier.
Didn’t realize the effects of including broadcast licenses in the first tier until now.
That’s a HUGE disappointment and obviously the opposite of what authors were hoping for.
Thanks to Tim for analysing the issue so thoroughly and eloquently.
There’s an important difference between… a) actual audience size / b) intended audience size / c) potential audience size
+1While this is OUTSTANDING news, I also question this portion. What would stop the average customer from simply choosing the basic $18 license by stating that he or she doesn’t “intend” to have a million+ audience? What’s the course of action when said video gets several million views?
In the downloadable FAQ pdf it says the following.
Q: What happens if I need to exceed the limitations of my license in the future? Can I upgrade my license to a higher tier?
A: Yes. You will be able to contact support for assistance with upgrading your existing license.
Just to clarify: I was never talking about Youtube… The terms regarding Youtube views in the Standard Muisic License are crystal-clear:
Apart from the limitations in clause 4, there are no restrictions on views or impressions of an End Product containing the Item. For example, there can be unlimited Internet views or page impressions of an End Product.
Example: your home video uploaded to a user-generated video-sharing platform goes viral and gets over 1,000,000 views. Relax and enjoy the fame, you’re still covered by this license.
In my post I was referring to broadcast / TV usage.
This really is great news…!
However – I think you should be more specific regarding the term ‘audience size’.
In the license PDFs you already specify by using the term ‘intended total audience size’. That’s a lot better!
I’d even go further and use the term ‘potential total audience size’. And I think it would be important to use these specific terms in all short overview texts for any license.
What I mean is simply this:
There’s an important difference between…
a) actual audience size / b) intended audience size / c) potential audience size
I think you should avoid any confusion for the buyer here… When a buyer selects a license for braodcast use he/she should be aware that it’s the potential audience of the tv station that counts here.
Awesome track, Sascha! Hope this feature gives it the boost it deserves!
Check this thread:http://audiojungle.net/forums/thread/top-new-authors/44886
RubenBristian saidYou can post comments but you can’t add new cards without an invitation.
damirkotoric saidDo we need invitations? I’ve posted a bunch of comments without one..
Please invite me, my username is Creattive
Now I see, please send me an invite… Username: randomnoise
Try Dashboard Plus…http://audiojungle.net/forums/thread/introducing-dashboard-plus/71870
Check out the advanced statement section. I guess that’s close to what you’re looking for?