YiorgosT saidOh, I think thats me.
Based on my single experience with submitting a WP theme and getting a hard reject (http://goo.gl/nVI6Kk) I can tell you that theme reviews are very brief.
My theme was reviewed by someone in Malaysia using a small MacBook and he/she only had a single page view (i.e. the homepage). So basically, if your homepage does not have enough bells & whistles to catch the reviewer’s attention in the first 10-15 seconds you’re outa here.Considering that it took two and a half days for the reviewer to be able to devote 15 sec to look at my theme, I’d say they get tons of submissions and don’t have the luxury of looking beyond the homepage to form a first impression.
I am personally not a fan of multipurpose themes for the following reasons:
1) They are bloated and tend to load slower than a single-theme, this is due to an increase in the number of scripts used
2) They can be confusing for clients, most of my clients just want to be able to edit the text and a few colours and not have to deal with different layouts, different header styles etc
3) They aren’t brandable, if I buy a single niche theme e.g. a kindergarten I can brand this to my clients business, the multipurpose themes tend to be bland and boring (imho)
4) From a developers pov, if a client wants a certain feature added / removed, it can be a pain to find the right template and the right line of code as it’s just a jumble of functions doing if elses of the theme options,
I always get my clients to choose niche themes related to their industry as (in my opinion) they are better designed (for their purpose) and aren’t trying to do 10 other things.There is a market for multipurpose themes but I find it’s the “noob buyers” who aren’t sure what they want and just buy the theme with the most options so they can test out every option.
I totally understand how you feel, I have been there and it really truly sucks when all of a sudden a theme I’ve purchased and am using for a project is pulled and suddenly you’re left hanging without support It is, however, allowed for authors to do this, so not much we can do. In the end, this will hurt the author as next time I’ll think twice about buying from said author.
Regarding the complexity of themes, it’s no secret that unfortunately, ease of use is NOT a factor in the the review process and the sheer volume of functions, features, bells and whistles has the upper hand. It’s a sad fact that the more junk authors seem to pump into their (Wordpress) themes, the better the chance of it getting accepted and the better (often) it will sell (only look at some of the current best sellers, and you’ll know what I mean).That said, there really are still some true gems of themes available here, but unfortunately they don’t nearly get as much attention as they deserver, so finding them will take a bit longer. My advice would be to indeed either develop themes yourself (the invested time and effort will pay itself off over time) or find one or two awesome authors who’s style you like and stick with them.
Air – light, cold, enough for web development and light graphic design works, cheaper.
Pro – heavy, hot, good for power user. Recommended to have SSD, huge performance boost. My pro was dead few months ago, now I am using Air, Its an improvement. All come down to your personal usage and daily routine.
Air is cooler (in terms of temperature ) then rMBP?
Never use a rMBP before, but Air is colder than my previous MBP.