YiorgosT saidOh, I think thats me.
Based on my single experience with submitting a WP theme and getting a hard reject (http://goo.gl/nVI6Kk) I can tell you that theme reviews are very brief.
My theme was reviewed by someone in Malaysia using a small MacBook and he/she only had a single page view (i.e. the homepage). So basically, if your homepage does not have enough bells & whistles to catch the reviewer’s attention in the first 10-15 seconds you’re outa here.Considering that it took two and a half days for the reviewer to be able to devote 15 sec to look at my theme, I’d say they get tons of submissions and don’t have the luxury of looking beyond the homepage to form a first impression.
I am personally not a fan of multipurpose themes for the following reasons:
1) They are bloated and tend to load slower than a single-theme, this is due to an increase in the number of scripts used
2) They can be confusing for clients, most of my clients just want to be able to edit the text and a few colours and not have to deal with different layouts, different header styles etc
3) They aren’t brandable, if I buy a single niche theme e.g. a kindergarten I can brand this to my clients business, the multipurpose themes tend to be bland and boring (imho)
4) From a developers pov, if a client wants a certain feature added / removed, it can be a pain to find the right template and the right line of code as it’s just a jumble of functions doing if elses of the theme options,
I always get my clients to choose niche themes related to their industry as (in my opinion) they are better designed (for their purpose) and aren’t trying to do 10 other things.There is a market for multipurpose themes but I find it’s the “noob buyers” who aren’t sure what they want and just buy the theme with the most options so they can test out every option.