I’m a top buyer, and buy exceptionally “the best” here, gfx, video, flash, AEPs, templates. If it doesn’t stand out and make me think “WOW”, then i skip it. Fortunately there’s a lot of ‘wow’-quality content here, so i buy a lot.
I’d check with both euro VAT tax authorities, ACCC and personal tax CPA/accountant to check. Best wishes for getting it all straight; sounds confusing.
relevant Star Wars quotes:
“I’ve got a very bad feeling about this…”
“I feel a disturbance in the force, something I’ve not felt since….”
“in deep kimchee this situation seems”
Agencies like the ACCC and FTC are set up specifically to provide consumer protection; which is why I encourage contacting them if needed. Businesses have a legal responsibility and obligation to honor standards and practices in place as “general practice in place at time of sale”, which supersedes subsequent tos or other changes. Otherwise they get fined.
what counts is what was seen/observed to help make buyers make purchase decisions at time of purchase. there was no additional charge for updates nor support when I bought things, which is a big reason Why I bought. like the theme companies that went from lifetime to annual, they still grandfathered in original buyers as lifetime, since that’s what FTC/trade law requires. you can’t sell under one set of rules, then start charging customers for what had originally been provided / included as part of purchase, subsequent to purchase. Ask any trade-law attorney who’s familiar w/FTC/ACCC/other applicable legal statutes.
what counts legally, from an FTC/ACCC perspective, is what business standards were in place at original time of purchase, point-of-sale (check w/any trade attorney), including license terms and what was seen as ‘general practices’ here, Not what’s changed via tos/changed license terms, subsequent to original purchase.
many of us spent thousands here seeing that unlimited (within reason) support and updates were INCLUDED when we Originally bought. So that’s the precedent condition and all Grandfathered purchases must be honored with what was in place when we originally bought, as ‘observed standard business practice’ (whether or not spelled out in current tos; the buyer’s standard experience is what holds up in trade law court).
Envato’s free to change their business model whenever they want, but that only applies for New purchases made under New tos/terms. Grandfathered purchases must be honored w/update/support policy that was in place at original time of purchase (or envato will likely get a lot of ACCC complaints by disgruntled customers). Doing what’s fair and honest is important.
what counts is how the ACCC/FTC classifies the buyer/seller relationship in this marketplace, and relevant tax authorities; which everyone should inquire about, to get professional/direct guidance
smart comments leokoo… and multi-year buyer of backup buddy, it rocks
Leokoo brings up good points; from us buyers’ perspective there’s a Lot of theme companies that offer unlimited site usage and lots of themes for one annual low price, which includes solid dev support from forums; I’ve bought a lot myself.
and though the themes here are best, and deserve higher pricing by a bit, it’s not a good idea to jack up prices here a lot more, since you limit theme usage to a single site, unlike virtually all your competitors, who offer dev. licenses for a fraction of cost here for using say on 4 of my sites.
look at your competitors, TF is already more expensive per theme (with, except for topsellers, offer less support and updates than dedicated theme sites)
“don’t kill the goose that lays the golden egg”; whenever Envato raises prices I just buy less, as I’m sure most other buyers do. If I spend say $200/month on stuff here, it’ll be the same $ amount, just less quantity, if you keep raising prices just means less sales for other authors.