Just check analytics if you’re worried about vat and sales
UK is only 5% of my visitors, US is 13%
UK gives 13% of my revenue and US is 23%
So UK is actually giving me better sales than US, even with VAT. UK conversion rate is 2.16% and US is only 1.44%
Also, these values are pretty much identical to this time last year.. Within half a percent.
UK is actually better in sales this year, US is worse in sales than last year. Vat has had absolutely no change for me.. It actually is better haha
Check your analytics. See if you have the same results.