Posts by digitalscience

5042 posts Interactive Design
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $500,000+ on Envato Market
  • Provided great contribution to our forums
  • Achieved the monthly Community Superstar Award
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digitalscience
says

Hmm, this means I can purchase my own themes and offer them to my clients + some extras for more $. More money and better Popular Files position. Double win!

No, you can’t buy your own themes :D You must find a buyer to invest in your product, and not be paying them anything in return. It’s just like a single sale, except many in one go. The licences are merely transferred from the buyer to each recipient. So find a buyer with an audience and who is willing to buy in bulk.

5042 posts Interactive Design
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $500,000+ on Envato Market
  • Provided great contribution to our forums
  • Achieved the monthly Community Superstar Award
+9 more
digitalscience
says

This ‘gaming the system’ theory doesn’t even make sense for two big negatives – firstly it’s going to cost money, they’d lose 30% every time, it also doesn’t create sustainable sales because as soon as they stop making bulk purchases, they’d lose the top spot, so they’d need to continuously make bulk purchases every week for the next couple months at least, keeping in mind the top theme is almost 3 times their total sales – so that’s going to take a very long time to create a sustainable lead and a huge lose in revenue.

And the second big negative is it would be extremely high risk, the whole marketplace is watching to scrutinize their every move and they’d probably get caught out and get banned from Envato and lose their current position and it would be a massive lose of future revenue. So if you think about, it would be incredibly stupid to actually buy their way to the top because it would fail epically.

So let’s give them some credit when they earned it legitmately, and not jump to irrational conclusions, as Envato has stated this is a legit deal and within the marketplace rules.

5042 posts Interactive Design
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $500,000+ on Envato Market
  • Provided great contribution to our forums
  • Achieved the monthly Community Superstar Award
+9 more
digitalscience
says



In this case, Brent Weaver is a partner of Kyle Wakefield at 1stwebdesigner. Brent’s company uGurus is managing promotion of X theme. A webinar is being hosted by the same company for promotion of the theme and thousands of license were purchased by Brent Weaver to support X as we can see it now clearly and see how they split the promotion scheme into weeks.
http://www.1stwebdesigner.com/about/ I just noticed that the person that is making these bulk purchases is a actually a partner of the theme developer. How is this not a conflict of interest and how does that not qualify as buying your own themes?
Exactly, you got my point here.

So what.. they’re part of a digital community of specialists, there’s a number of specialists on there from different companies. ThemeCo’s customer doesn’t work for them – he has his own established company, no one is buying their own themes.

5042 posts Interactive Design
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $500,000+ on Envato Market
  • Provided great contribution to our forums
  • Achieved the monthly Community Superstar Award
+9 more
digitalscience
says


@Aniruddh – I’ve read your posts, someone flagged most of them – which I gather is because what you’re saying is mostly speculation, it’s not really fair to say those things because you don’t know the full details. Envato has already stated everything is above board – and personally I think it doesn’t matter if their customer buys every week or all upfront – that’s their decision. It’s logical to buy licences as you need them. This is a marketplace, there are no rules to how frequently a customer can make a purchase – so it’s fair game in my opinion.

Does it not seem a bit too convenient to you that these bulk purchases, purchased by the same person, for the same singular event, with a purpose of promoting said theme, over multiple different weeks, have landed X theme comfortably (but not too comfortably) in the number one spot for these weeks? That doesn’t at all seem fishy to you?

I will happily admit this is just speculation, but it is by far the most reasonable and logical explanation.

I think what happened is we all got too comfortable with one theme being #1 for the week, and assumed they had some golden formula and were untouchable. And then a competitor comes along with a different marketing strategy which clearly works – and now people are in slight disbelief and speculating that somehow they’re gaming the system. In a market – nothing is guaranteed, there is no golden formula to maintain sales position, the customers decide which stocks sell and which don’t. And it’s up to the author to push those sales. Every author has their own strategy here, so why should we question their strategy? As long as it’s in the rules, then it’s fair game.

5042 posts Interactive Design
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $500,000+ on Envato Market
  • Provided great contribution to our forums
  • Achieved the monthly Community Superstar Award
+9 more
digitalscience
says

@Aniruddh – I’ve read your posts, someone flagged most of them – which I gather is because what you’re saying is mostly speculation, it’s not really fair to say those things because you don’t know the full details. Envato has already stated everything is above board – and personally I think it doesn’t matter if their customer buys every week or all upfront – that’s their decision. It’s logical to buy licences as you need them. This is a marketplace, there are no rules to how frequently a customer can make a purchase – so it’s fair game in my opinion.

5042 posts Interactive Design
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $500,000+ on Envato Market
  • Provided great contribution to our forums
  • Achieved the monthly Community Superstar Award
+9 more
digitalscience
says


Everyone does that though, nothing new. When there’s a new selling point, like being fastest selling item or #1 – authors mention it. It’s just marketing.
I specifically brought that up in response to someone saying that buyers don’t care about the top files list. And judging by Themeco’s recent marketing in addition to Avada’s drop in sales, I’d say buyers do take the file’s rank into consideration. And given that that’s our reality, we should safeguard authors’ attempts to try and deliberately manipulate the top files numbers.

It’s logical that being #1 is an advantage over #2 – there is a huge amount of cross links to the popular page throughout the site, so a lot of traffic is funneled to that page, and it’s just human nature to click on #1 first, so that explains Avada’s drop – which is only 8% so far.

Getting a bulk order is not deliberately manipulating sales – that would only be true if the author was actually buying their own items with their own money – so let’s not keep implying they’re doing something illegal. What happened here is ThemeCo sold a large amount of licences in one go, each licence is one sale, and their total sales for the week increased which happen to put them at #1 spot.

5042 posts Interactive Design
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $500,000+ on Envato Market
  • Provided great contribution to our forums
  • Achieved the monthly Community Superstar Award
+9 more
digitalscience
says

And it obviously matters to Themeco since they immediately ran marketing about being the fastest growing theme and holding the number 1 spot on the list. They know how important it is, and they’re capitalizing on it.

Everyone does that though, nothing new. When there’s a new selling point, like being fastest selling item or #1 – authors mention it. It’s just marketing.

5042 posts Interactive Design
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $500,000+ on Envato Market
  • Provided great contribution to our forums
  • Achieved the monthly Community Superstar Award
+9 more
digitalscience
says

So we rather think this is all to manipulate the popular page? How about the fact they’re just making more sales? Why is the frequency of bulk purchases an issue, a customer can buy when they choose to. Are we going to question when and how many purchases are made? Why, so it’s fair to a top seller? We’re all independent sellers here, a sale is a sale, and customers decide what has the most sales each week. And it’s up to the author to make those sales happen, by promoting and making the right business decisions. As Envato stated they’ve checked these deals and all is above board – ThemeCo just stepped the game up.

5042 posts Interactive Design
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $500,000+ on Envato Market
  • Provided great contribution to our forums
  • Achieved the monthly Community Superstar Award
+9 more
digitalscience
says

So what’s the main point of argument here.. if a customer buys too many licences, then it shouldn’t reflect on the sales count? What if someone bought 10 licences, or 100 should those reflect on the sales count? Why is it a problem that it’s 1000 licences, when they were paid for by a 3rd party legitimately – so why shouldn’t that reflect on the sales count, they are still sales. Is it because they knocked the long running top theme to #2? Why does that matter? Does that really effect the community here? No, all that happened is two themes swapped position for the moment, and that top them is still selling very well.

5042 posts Interactive Design
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $500,000+ on Envato Market
  • Provided great contribution to our forums
  • Achieved the monthly Community Superstar Award
+9 more
digitalscience
says


So in your mind a bulk sale is ok, but not when they affect popular page positions? Right. A bulk order is just a large amount of sales in one go, but individual sales nevertheless, going to individual people who obtain individual licences. These aren’t artificial sales – they were all paid for. If an author gets a large order, then they deserve that sales count, regardless if they’re on the popular page or not. A sale is a sale.
By following your reasoning, if i’d pay somebody to do a bulk purchase of my items for the sole purpose of boosting my ranking in popular page, that would be fine because all sales were paid for and a sale is a sale.

No, if you paid someone to make a bulk order then that would be gaming the system. Only bulk orders through legitimate business partner deals.

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