+1 Though unfortunately for the entire ThemeForest facet of the marketplace, it’s not going to happen. Who needs a balanced market with sales across the board when your top multipurpose themes are paying everyone’s salaries multiple times over. For Envato, there’s no need to change something that’s working for them – and lately it really has been feeling like an “us” and “them” relationship between the authors and Envato.
I think increasing the big multipurpose theme price up by $5 – $10 is not a major upset, infact they’ll continue to sell as always and probably make the same profit or more but overall sales will be a little more evenly distributed among all themes. So it makes no difference to Envato which themes are making them the money, it is actually more harmful to the market to not have fair pricing as it lowers quality, and favors quantity. ThemeForest has a strong footing now and it doesn’t really need to pursue this pricing tactic to grow, now it’s time to focus on quality and create something sustainable.
The changes were based on a variety of key factors, including market dynamics, past performance of pricing changes, the relative pricing of our items, and ongoing community feedback.
Here is some data you’re overlooking: The top theme for the week sold 6 times more than the top 10th item, and also sold almost double it’s nearest competitor. Clearly there is a demand for this item and a small price increase should be considered, perhaps price it the same as it’s nearest competitor? Undervaluing this item, undervalues all of the other items – it’s really important to have fair pricing starting from the top.
@MVPThemes, you are beating a dead horse, that change will not happen.
Be part of the solution, not the problem. By accepting the way things are, then nothing changes. If things were priced correctly then you and the majority of theme authors will be able to sell better, so it really is in our interests to keep pushing for fair pricing, because we have nothing to lose but everything to gain.. come on mate.
P.S. 100% agree with what MVPThemes said.
The price is change is good, but I think should not be category based, but depending on the features or multi-item in one item. Like for example in ThemeForest there’s a lot of themes provide 50 or 150 demos or layouts or themes in one theme. I think the price for those should be much higher too.
Yeh we’ve been asking for years now to have a look at the pricing of multi-demoed sites, but we just get some random category wide increase.. not really an improvement.
You guys increased PSD’s by $2 recently.. I think that was a bad call.. considering for a few dollars more you can by a fully coded HTML theme.. PSD’s don’t sell now, they need to be cheaper.. it’s not really worth uploading a PSD now, or was that the idea?