Posts by digitalscience

4505 posts Love & Light
  • Elite Author
  • Sold between 250 000 and 1 000 000 dollars
  • Has been a member for 7-8 years
  • Author had a File in an Envato Bundle
  • Most Wanted Bounty Winner
  • Interviewed on the Envato Notes blog
  • South Africa
+3 more
digitalscience says

I’ve always wondered what creates the exponential sales effect on each marketplace, and now I realise it’s largely a result of the advertising promoting top items on each sale on the marketplaces, see an example below of the exponential sales effect on ThemeForest of the top 30 items. Note how the graph climbs for the top 5, which is also the amount of items displayed in the advert after purchasing an item.

\\

For every sale an author makes you are promoting top elite authors and making them more sales. And for every sale that top elites receive from this advertising, is a lost sale to everyone else.

Plus one this thread if you want to see more fair advertising and cross promotion of items, or don’t do anything and continue to watch top elites make more money off your own sales.

4505 posts Love & Light
  • Elite Author
  • Sold between 250 000 and 1 000 000 dollars
  • Has been a member for 7-8 years
  • Author had a File in an Envato Bundle
  • Most Wanted Bounty Winner
  • Interviewed on the Envato Notes blog
  • South Africa
+3 more
digitalscience says

Why would the buyer need to see related items if he’s already made his purchase? It’s like telling him he didn’t spend enough time doing his search, present him with a limited choice of files that have similar keywords, and then hope for the best…

Because that’s what other online stores do… for example you purchase a self help book and it shows you another best selling self help book. Because now Envato knows the buyers preferences, and can then push products which he is most likely to purchase. It doesn’t make sense if a buyer purchased a self help book and then was shown something unrelated like a top selling lawn mower. Basic marketing 101.

I think what Envato’s idea behind all this is to cross promote marketplaces.. so if you buy an image you might want a WordPress theme, or if you buy Audio you might want to buy Video. It’s a half baked idea which isn’t going to be helpful most of the time. If every PhotoDune purchase shows top selling WordPress themes, then that is a huge amount of exposure to those items considering how many PhotoDune items are purchased on a daily basis.

4505 posts Love & Light
  • Elite Author
  • Sold between 250 000 and 1 000 000 dollars
  • Has been a member for 7-8 years
  • Author had a File in an Envato Bundle
  • Most Wanted Bounty Winner
  • Interviewed on the Envato Notes blog
  • South Africa
+3 more
digitalscience says

And if some staff comes now and says that “no we do everything in the best interest of the community” Sorry it just does not feel this way.

True, I don’t think any staff who replies to the forums can actually influence those at the top who can execute major changes to the site. They are merely peace keepers, who use words like “it’s in the pipeline!” “I forwarded your feedback on!” “we always listen to the community!” Because over the years after all the great ideas and suggestions from the community, nothing really happens…

There is only one person who can make big changes though… but I think he’s busy :D

\\

4505 posts Love & Light
  • Elite Author
  • Sold between 250 000 and 1 000 000 dollars
  • Has been a member for 7-8 years
  • Author had a File in an Envato Bundle
  • Most Wanted Bounty Winner
  • Interviewed on the Envato Notes blog
  • South Africa
+3 more
digitalscience says

I guess the most part of the 4 million members agree with you. This just won’t change it.

Sort of like a dictatorship :D Envato’s motto is “We always put the community first” so I think if enough authors requested a more fair system for cross advertising, then it would happen.

The problem is, most authors don’t seemed bothered – so that’s why nothing changes. And that’s partly why some authors are millionaires and majority of authors make some extra pocket money. I personally think the majority of authors could actually see a decent boost in income if exposure was distributed more fairly, so I really think authors should step up and ask for a more fair distribution of exposure.

4505 posts Love & Light
  • Elite Author
  • Sold between 250 000 and 1 000 000 dollars
  • Has been a member for 7-8 years
  • Author had a File in an Envato Bundle
  • Most Wanted Bounty Winner
  • Interviewed on the Envato Notes blog
  • South Africa
+3 more
digitalscience says

My post had a bit of irony in it, you know ;)

Ok so you agree with me :D cool, 1 member convinced.. 4,049,055 more to go :P

4505 posts Love & Light
  • Elite Author
  • Sold between 250 000 and 1 000 000 dollars
  • Has been a member for 7-8 years
  • Author had a File in an Envato Bundle
  • Most Wanted Bounty Winner
  • Interviewed on the Envato Notes blog
  • South Africa
+3 more
digitalscience says

A simple algorithm would be to find items with matching tags to the item purchased and then order the advertising by sales – the devs could probably build this in an afternoon.

Just a simple thing like that would not only show customers what would be more relevant, but also distribute exposure more fairly so that potentially everyone on the marketplace could see a boost in sales. But instead Envato just channels everything to the power elite authors.

A lot of authors seem indifferent about these things, but I can assure we are ALL missing out on sales with this type internal promotion to a select group of items.

4505 posts Love & Light
  • Elite Author
  • Sold between 250 000 and 1 000 000 dollars
  • Has been a member for 7-8 years
  • Author had a File in an Envato Bundle
  • Most Wanted Bounty Winner
  • Interviewed on the Envato Notes blog
  • South Africa
+3 more
digitalscience says

I buy a few photo’s and I’ve noticed it always goes to ThemeForest. But even if some marketplaces show other marketplaces besides theme forest still I think when you purchase something, it should show top items similar to what you purchased. We can’t keep showing the top sellers of all time every time, because how would authors who are close to being top sellers compete when the entire marketplace is promoting the top sellers. That’s not exactly a fair or competitive play field :D

4505 posts Love & Light
  • Elite Author
  • Sold between 250 000 and 1 000 000 dollars
  • Has been a member for 7-8 years
  • Author had a File in an Envato Bundle
  • Most Wanted Bounty Winner
  • Interviewed on the Envato Notes blog
  • South Africa
+3 more
digitalscience says

I recently purchased an image from PhotoDune and on the page after purchasing I noticed the advertising for ThemeForest themes. Now I understand Envato is a business (and many of you will say this) but why show the top selling themes from ThemeForest when I was shopping on PhotoDune? Why not show top selling or interesting PhotoDune items? Or images relating to what I purchased, like more pictures of “human hands”.. why do I need to see WordPress themes?

So basically for every purchase on the ENTIRE marketplace, each customer will see an advert for the top selling items on ThemeForest? wow, no wonder their selling power is so strong :D

I understand Envato wants to promote top items, but this seems incredibly biased and how exactly are authors suppose to compete with this type of promotion? At least alternate or show stuff that actually is related to what customers purchased.

\\

4505 posts Love & Light
  • Elite Author
  • Sold between 250 000 and 1 000 000 dollars
  • Has been a member for 7-8 years
  • Author had a File in an Envato Bundle
  • Most Wanted Bounty Winner
  • Interviewed on the Envato Notes blog
  • South Africa
+3 more
digitalscience says

I saw this account before and recognized the themes from ThemeForest, I always thought she was a freelance designer who worked with top authors… and thought wow she is good :D so I guess not!

4505 posts Love & Light
  • Elite Author
  • Sold between 250 000 and 1 000 000 dollars
  • Has been a member for 7-8 years
  • Author had a File in an Envato Bundle
  • Most Wanted Bounty Winner
  • Interviewed on the Envato Notes blog
  • South Africa
+3 more
digitalscience says

Cool username :D

by
by
by
by
by
by