If being based on Australia is steeping into the business maybe they should re-locate, don’t you think? If a company like Facebook were facing problems because of the country they are based in they would most likely move.
Envato might not see author controlled pricing as an advantage. I don’t know. That’s one of the things I’m wondering. It’d be nice to have insight from Collis or someone of Envato authority on this.
Let the free market decide what is valued.
This was my thought too. I see very little faith in a free market here.
If one author sets their price to $20 and another to $80 for two themes of similar quality, it’s true that the cheaper theme has an advantage as far as price. It will sell more copies. But the guy pricing at $80 can keep up with only one-fourth of the sales. And their support burden will be four times less while doing so. Perhaps they can use that time to release more themes faster or add features their cheaper competitors don’t have.
Is there not one in four on ThemeForest that would prefer and pay for a theme that doesn’t have a rock-bottom price? Maybe it costs $500 to build a site for a client. If the client likes the $80 theme’s design or features better, are they really likely to opt for the $20 theme in order to pay $520 instead of $580? Price is not the only factor. Preference for design, necessity of features, and desire for a certain level of support are factors too.
Some people purposely avoid the cheapest option. Some people pay $300 for purses that are arguably no better than others. I’m not picking on ultra-low pricing though. I can see how that might work for some authors in certain places. That’s great. But higher pricing can work too. Not everyone buys the cheapest item on the rack. Walmart hasn’t put Target out of business. ThemeForest hasn’t put $75 and $100 shops out of business. The market is bigger than ThemeForest alone. Buyers for higher priced themes exist.
Nobody can be said to be right without testing it though. I suppose the whole conversation is null if it’s true that there’s no way for Envato to let authors set their own prices under Australian law.
Any thoughts on WordPress.com? It’s a place where theme authors set their prices. A lot of money is being made there.
I’m curious, what is the reason for authors not being able to set their own prices?
I remember reading somewhere that the reason has to do with Australian law? And/or is it Envato’s idea that controlling 100% of prices is the most efficient approach? I recall a couple years ago that Elite authors had some ability to adjust their prices but that was quickly removed.
I stopped selling new themes on ThemeForest because of lack of control (pricing being one area). ThemeForest would me more interesting to me as an author if pricing was ever handed to the author.
I’m not under the delusion that raising prices will produce more profit but some theme authors prefer to sell at a higher price in order to dedicate more resources to fewer customers. That’s not an option on ThemeForest right now.
ShaneFreer: would a theme that uses the free plugin Church Theme Content be eligible. We are concerned about content residing in Theme specific custom post types.
I’m glad you’re concerned about post types being tied to a theme. Envato has said they will eventually require custom post types and other functionality to be in plugins like Church Theme Content so they’re probably happy to see earlier adopters: http://notes.envato.com/news/update-wordpress-theme-submission-requirements/ (not sure what the current status of this is)
I’d like to suggest using the Church Theme Content plugin if you’re going to build a church theme. It has post types, taxonomies and custom fields ready to use for sermons, events, people (staff) and locations. The point is to make it easy for churches to switch between themes. And, of course, it saves you countless hours of work.
[Links removed. Please only post Marketplace links. Thanks! ^TK]
Hello, I’m the author of Risen. I have sent my response by e-mail. Please let me know if you have any other questions.
Limit Login Attempts is a great plugin: http://wordpress.org/extend/plugins/limit-login-attempts/
The changelog shows multisite support being added a few releases back. I haven’t had any problems with it on my multisite install.