Will the theme name be “pivot”? If not maybe remove those words from the slider, because it looks like you have inspired yourself (a lot!) with this theme http://themeforest.net/item/-pivot-responsive-multipurpose-wordpress-theme/full_screen_preview/9219731
Can you share with us the reduction numbers or how did you reach this conclusion?
Dan is truly someone that I have appreciated every single conversation that we had in the past couple of years. To me, it really feels like a loss here on Envato…
Anyway, to what matters here: good luck with everything Dan
I have stats from the last 3 years and I would say that the sales volume is not severely affected by seasonal events. You should see less sales on some specific days (Ex: Christmas), but probably you will see more on the day(s) after to compensate.
If you don’t have any file on the popular file list, sales are more affected by new product releases than with seasonal events/holidays.
Ratings appear only after a themes gets at least 3. If you only see that graph it means that it does not have 3 ratings yet
This is a general forum… Support for that theme can be found here http://themeforest.net/item/avada-responsive-multipurpose-theme/2833226/support
Where did you buy the theme?
You can see how here http://kb.wpbakery.com/index.php?title=Vc_add_param