Very true indeed. We need to keep the conversation going to improve things for both sides. Very important and fruitful conversation here for me. Thanks again everybody for participating and keeping the discussion on a fair level, it’s just normal that a topic like this get’s a little heated from time to time, but hey, we’ve made it through 45 pages and that is something nowadays
We dont have to like each other’s positions but we need to respect each other and I think that’s still the case here
Again I wanna say thank you, koster, for adressing this long overdue topic.
There is definitely room for improvement, on AdRev’s side, Youtube’s side concerning their language, the marketplaces, and of course on the side of us authors using AdRev communicating it in an open and honest way to our customers.
thank you for once more taking the time to answer. Really appreciated. Your answer shows a problem that we encounter in many areas at the moment, and I include everybody, including myself into it.
We all are trying to rely on known models of the ‘old world’ when dealing with the oddities of an ever expanding worldwide business web.
It just doesnt work like this anymore and we have to find new solutions.
I agree with you that AdRev/ContentID may not be the perfect solution, but what is?? What is?
People take Youtube for granted. But please consider reading and digesting my earlier (GreenAudio) post here again!
I talked to a video producer two days ago about your problem and he sympathised with your opinion all the way until I said, ok, that would be ideal, but, we need to get Youtube in proportion here in this picture and described it the way I did on page 26.
This said, I really believe that LicenseID could be and should be a way into the right direction. I even see this as a chance for a clever marketplace, because these problems wont just go away and there’s a reason why AdRev is so successful, because they at least offer a solution!
Even if it would work like you said, having a marketplace without ContentID, how will THEY handle the problem of others potentially renaming and reuploading their tracks? Issuing takedown notices and policing the internet ‘by hand’?
Just like others, I would say Envato is the seller for these few reasons :
So, I don’t see how authors can be called ‘sellers’ when they are merely submitting their items to Envato and getting money from them. Even support and updates are not ‘mandatory’ for authors but Envato handles the support for refund, licensing etc.
- I don’t know who my buyers are, but Envato knows.
- I don’t get money from my buyers, but from Envato instead.
- I need Envato to approve what I can sell, and I can’t set the price for what I’m selling.
- I am not issuing the license to my buyers, Envato does that.
- I cannot issue a refund to my buyers.
+1 Seems pretty obvious, right?!
reading your last post, counting names as Colgate or ebay to your client list, you probably have been around for long enough to understand that there were times when adding music to a video for them (or others) did cost 10 or 20 times as much as you’re paying now, right?
You say we as music authors fail to see the world from a video producer’s view while we could say exactly the same is true in reverse.
I think it’s fair to say that nobody probably will steal the visual content on Youtube from your Colgate video and use it again, while the music could be extracted all too easily and could be reused in thousands of other vids as we see it happen again and again.
Ads are only shown in unlicensed uses, it’s a matter of seconds to remove claims or have a whole channel/client whitelisted.
Also: It only affects Youtube uses. As I said before, please consider ways to protect your intellectual property on such a huge place and you’ll soon come to the conclusion that the Content ID/adrev system is a working system as well for Youtube as for content providers to protect their audio and visual content.
First let me say I am really sorry to hear that you actually lost a customer over this situation.
I know that losing a customer is not only simply an economic thing for us authors, but also always affects us emotionally, so as a first reaction we naturally tend to blame the procedures that lead to it.
Let me just say this: Once your video together with our music is out there, there is no other way known to me so far to protect it from getting ripped off than Content ID. And I mean for both the music as well as the video content.
While this may not be a perfect solution, at least it IS a working solution with minimal extra work for both authors and clients.
Please have in mind, without solutions like this, we’d be still in the relentless copyright fights and account closure threats of the first 2000er years and who would want to go back there.
The market has changed and is constantly changing and we all know that there is no PERFECT protection soloution when it comes to digital goods.
THE MOST important thing for myself to be a member of adrev is to be able to protect my work and also prove to my clients that they have bought a genuine license to use my music. Why?
Simply because otherwise anybody else could rip take the content off your video production and claim it as their own, and we’ve seen numerous cases in the past of this.
(Edit:exactly like dejans pointed out in his post above)
We need to educate our clients, that it is NOT a copyright notice or anything else bad that they are receiving, but simply an acknowledgement of a ‘third party’ taking care of a registered and protected content on a megaHUGE digital platform like Youtube.
And yes, as it has been said before, the fact that that advertising is displayed on unauthorised/unlicensed videos is not somehting we have to be ashamed of, video or audio content creators alike, but a tolerable solution in a digital world.
When you buy a license on a trusted marketplace like Audiojungle, you get a license for that.
And let’s be honest, have you or any of your clients ever been asked to show that license before?
It takes maybe thirty seconds to copy/paste your license into the required field on Youtube to resolve a claim. It is even easier via the adrev contact form.
And as for large clients/large channels, you can always whitelist a whole channel, so there wont be any hassle in the future.
Again, I’d ask you to consider:
Times have changed, you now can license a piece of music of highest quality for only $18 Dollars.
That means, pricing HAS adapted to a huge global digital market. We all take advantage of that so please let the protecting mechanisms ALSO adapt to this.
Best regards from Berlin,
Matt, once again, thank you so much for all the work you’re doing.
It’s so much appreciated, dude!! I’d have had a cold sleepless night over that message yesterday, but thanks to you it was still ‘Positive Warmth’ and that is what I’m gonna buy from you now to buy you a beer
Congrats on your new badge! It’s long overdue!!
Go on guys, buy that man a beer, you’ve no idea what he’s doing behind the scenes for ALL of us!
Cheers man and thank you again!!!
btw: Love that song of yours!!
It’s very easy in my opinion. AdRev is totally hassle free. 30 sec and everything is done. Not more time than it takes entering a serial code and username in a software you bought.
Apart from that, as a video producer using YouTube, you probably want to protect YOUR works, too, right?
AdRev might not be a perfect solution, as there cannot be a perfect solution, wherever digital content is used and widely distributed. But it serves as a great relief for content creators and until now all my clients that have written me so far understood that decision once I explained it to them.
Well, everyone’s experience is different. Like many other composers that use AdRev, I have had very few issues with it. When a claim needs to be resolved, it’s been a 2 minute fix to sort and the fact so many big companies like Universal use it to protect their artists’ work suggests to me it’s not going away any time soon.
I prefer to help my customers understand copyright issues better while keeping an eye on those that abuse it (and there are many, believe me). At the moment, this is one of the only ways we can keep track of where our music is being used for free (and only on YouTube remember).
Don’t you think it’s a little ironic that we all complain about how much we’re taken advantage of, that people are stealing our music left right and centre etc., yet when a technology that allows us a bit of control over that appears, we’re all up in arms about the inconvenience of it all?Anyone who is buying music for their business will understand why a vendor is protecting their product as they would do the same, particularly if their sales had dropped significantly due to piracy. Stop thinking emotionally about the business side of selling, save it for when you create the music, that’s where it has most value.
Hit. Nail. Head. And a plus one million from me too Taco.
....add one more million to this from me, Taco! Spot on!