Well done Gari, many more to come I’m sure!
Tim, I don’t see anyone by the name of “Ben”. Perhaps you know folks’ actual names, but I can only identify them by AJ names? Which poster is “Ben”?
Tim is right, the top seller’s price change has nothing to do with licensing! Ben’s username is bzychan, he posted on page 9 of this thread.
An EXCELLENT addition to the review team, congrats to Gareth AND Envato on this one!
Congrats on the big achievement Martijn! Your work is top notch, very well deserved!
I’ve been hearing rumblings about music from AJ being used during the super bowl, can anyone confirm?
Yes, it was late in the 3rd quarter that it aired if I remember correctly. It was the same Dollar General commercial mentioned by Zineb in this thread.
The good news is, however, Envato is addressing this as we speak. We received a great report from Ben, the Director of Strategy and Business Development, saying that there is investigation for improvement happening right now, and looking into a better licensing system for AJ is one of their top current priorities.
I couldn’t be happier with Envato’s response on the matter, it seems to me they’re handling it well. In the meantime we just have to be patient while we wait for updates.
Welcome Ben, and thanks for the update! Definitely looking forward to hearing more.
Interestingly, what has happened with some agencies on numerous occasions is that they have come straight back with “We need to go to the client with some more up-market options – can you give us options from a different site?” – they’re of course referring to the costs (perhaps without even listening to the tracks) and note that these aren’t even vids for broadcast – simply often internal corporate use. Crazily, what has ended up happening is a track from a different site is selected (costing say £200 for non-broadcast use) and they compromise on quality/suitability! My boss has also raised the same concern with me – that we won’t look ‘pro’ with certain clients if we suggest AJ tracks with such low price tags to clients who are expecting and used to much larger licence costs
I’m a little late chiming in here, but I really hope Envato does take some real consideration of this opportunity.
ZooMusic made some interesting points regarding the thought process that a lot of these up-scale broadcasting agencies go through. If a broadcast licensing structure were added, overall sales in quantity alone would increase significantly by opening up to an entirely new market previously unreached. As Tim mentioned before, he sees buyers walk away from a purchase due to a lack of a broadcast license all the time. They just don’t trust the current licensing structure. It shouts to them small-audience usage, even though the quality of many tracks here are top notch, and are easily fit for broadcast. This increasing of quality won’t continue forever if new license tiers aren’t considered. I completely agree with Tim’s point regarding mediocre licenses putting a cap on the quality of music that will be uploaded here in the future.
I don’t think it’s been mentioned in this thread yet, but did anyone else catch the Dollar General commercial Zineb mentioned in a big American football game recently? Yup, that ad aired during the Superbowl, America’s most watched broadcast. Big money is being left on the table!