I’ve been really wanting to improve a lot of different elements of my songwriting/production. Any recommendations as to great books/videos about production to give new ideas?
This will be a nice thread to share creative resources for all of us!
That’s really good advice – I don’t do that and I should.Thanks!
No problem! I’m glad you liked the advice.
Yeah, it’s a bit of work, you’d be surprised how long it takes to put 2 links on each page. Like everything else here it’s a labour of love and pays off in the long run so it’s all good. It’s also a really good chance to reinforce your brand/style. You have that teal, black and white colour thing going and I think it’s a great and solid colour trio. You could make your links those colours too!
I like your new logo a lot too! It’s really nice!
I’d first edit stuff on your own site before reaching out outside of the envato world. It’s so useful just having a link or two of “Hey you like this genre? I have similar stuff!” on every page. You have to remember that most of the time people are here it’s because they have a project that’s nearly done and they just need that track that has just the right feel to it. If they’re already on one of your tracks chances are you’re already close to what they want. Giving them other similar options might just seal the deal instead of them jumping to pages that aren’t yours.
At the same time it’s important not to go overboard with this. I see authors with like 40 links in each page and that’s pretty ineffective as most are unrelated. For example, let’s say you have dubstep track with vocals. Put a link to your other dubstep work and one to your other vocal work and that should be good enough. Chances are they weren’t looking for a reggae track if they were on that song so don’t include a link to your reggae music!
I completely agree that it sometimes beggars belief that these producers we see, seemingly with pockets brimming with cash, are generating their income solely from a bunch of album sales in a niche sector of the music market.
However, the reality is much different and it would also be wrong to say that they just earn the most of their crust from doing commercials. Having worked in the dance music industry myself as an active producer, DJ and performer for many years up until around 2007, I can say there are many other income streams available. In the case of Minilogue for example, most of their earnings would be generated from live ticket sales and live performance royalties, as they’re pretty much in high demand for what they do. ‘Live PA’ and DJ sets can earn fantastic amounts alone. And remember, guys like this will perform worldwide in large festivals and shows, that generate big figures.
Also, you’re correct about ghost writing, although within the electronic/EDM genre especially, remixing other artists (and very famous artists at that) make up a very large part of earnings. And on top of this, there is track licensing for music complication CDs, vinyl sales, digital sales via BeatPort, iTunes, etc. And then of course there are normal royalties for radio and TV placements.
Also, many artists do indeed get commissioned by plugin manufacturers and sound libraries to create soundsets, and act as an endorsement for their products. Again, another income stream. The list goes on and it really does all add up.
Ben Lukas Boysen is an anomaly in this really, as alongside being a DJ and producer, he’s built a name for himself in the world for creating bespoke work for commercials. But this rarely applies in most cases. If anything, the majority of professional artists will get their work licensed out on commercials via their publishers, without them even knowing about it in some cases (similar to the RF music market in that respect).Anyhow, hope that offers a little insight, and apologies to Flossie for taking this thread wildly off-topic!
Matt, thanks so much for your expert insight!! Also it’s great to know I’m not the only one thinking “Where does all this come from?”.
Great videos Matt, thanks a lot!
A little thought/question for those of you who know a lot behind the business of music…
Ok, so watching these videos and a lot of the proppellerhead, native instruments ones a certain thing comes to mind. When you watch all these producer “features” where they show you their house, their gear, their lifestyle etc. one can’t help but think “this is all rather luxurious isn’t it?”.
Now it’s rather hard to proceed towards my next point without offending anyone but I think it’s something a few of us wonder…
Where does all the money come from? In the case of Ben Lucas Boysen you do see him doing a commercial for Mazda and I checked out his website and he does a LOT of commercials so I’m not too surprised he’s minted. But in some of these producer features for proppelerhead and NI you see this guys with fancy apartments in midtown Manhattan or London or Stockholm so they must really be raking it in. Now I do comprehend that maybe some of them are really big in a genre I don’t know, or maybe in their country but some of these places I’ve seen (and I know quite a lot about real estate) are worth a pretty penny and I find it hard to imagine it’s easy to afford these places when you’re not producing a major artist or doing ads for big companies.
So here is my question, the majority of the money these musicians make comes from doing commercials right? My jingle writing teacher in university was loaded so I can imagine that that’s how they are affording all this. Or perhaps ghost producing/writing. I dunno, I just find it hard to believe that album sales in “alternative” music fields yield that much… Just so you know I am referring to NI videos mostly, I’m guessing this Swedish duo are doing a lot of producing for others.
Ok, you can look at some of the top authors sales figures here and to be honest they seem to make more than a lot of people in the corporate world (heck look at the ThemeForest elite… they seem to make more than some CEO’s)
I’d love the insight and I think everyone else here is also interested.
As a side note Canon and Nikon are also incredibly guilty of these types of “features” and commercials. You watch their ads and you think photographers are millionaires and lead fantastic lives. Apple and Samsung do this too…. This is another theory I had though, maybe Ableton, NI and all them lot want to make it look like the producers have a great lifestyle so you buy their product.
This parody outlines my point perfectly:http://www.collegehumor.com/video/6905817/every-tech-commercial
I used to have very similar viewpoint, especially coming from the realms of dnb production back in the late 90s. But I’ve discovered there are indeed highly creative Dubstep producers out there that just don’t get the same limelight that the more mainstream Skrillexes of the world seem to get.
I highly recommend checking this guy below.
Thanks for the fantastic post, Matt. It’s really great seeing what it takes be successful in the industry. The level of detail and hard work this guy puts is amazing and just seeing how hard he works to get where he is really puts things in perspective.
Would you (or anyone) have links to more videos where you can get an insight into top producer’s work style/ethic?
If you gave me a top of the line PC for FREE, I would immediately sell it and buy a MAC. I made the switch about 5 years ago and I would’t dream of owning a PC again. The day I switched was the last day my computer froze, crashed, gave me the blue screen of death, etc. PC is unreliable, takes way too much to keep them running, and “Plug & Play” was the biggest lie ever told to the public.
For the record I can build PC networks, exchange servers, and more. Wanna know how I got so good on a PC? Because they never work right so you have to know how to fix them.My Mac just works.
+1 Gotta agree there. Even though I do consider myself a gamer my loyalty still stands with mac. Once I got a mac everything changed, the level of efficiency in my work, incredibly few crashes, ease of use. It was incredible. I think the biggest real disadvantage to mac (from a producer’s perspective) is the price point. They are rather expensive so you do find yourself caring for your mac as if it were a child! Not that I disagree with the price though, I feel for the quality you get, it’s well worth it.
Had to bump this baby back up for old time’s sake. Let the new authors here “Make Sweet Love to Me” and “Mister Chicken”... especially “Mister Chicken”
I’ve normally found that reviewers switching categories on me has done me well and actually gotten me more sales for the item. My advice is to go ahead and trust them on it. If you don’t get sales on it for a month then maybe email them.
My assumptions about the global trend (in other posts) was only partially true, In general most of the top authors had less sales in April than they did in May (check out the popular files link to see) but the drop for them was just a couple of sales, nothing to really write home about. Besides, a few of them reported higher sales so really it is statistically sound that there would be a deviation.
Basically this means that actually sales trends for AudioJungle are generally the same BUT since there are so many authors now, the pieces of pie keep getting split more and more ways.
As for me the past two weeks have picked up quite a bit and am seeing some nice fat sales like packs and extendeds but the sales are more sporadic and in groups compared to last year where it was more or less the same amount every day.